Unilever might think it has tapped into the new young male Zeitgeist, but its strategy is so obvious it’s nothing but clumsy. Plus: D&AD now has 361 awards in 27 categories – is it time for an awards disarmament programme?
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It’s time to hand power back to the publishers so that they stand a chance against the powerful platform players, writes Alicia Navarro, CEO of Skimlinks.
Quantcast, Jaywing, Total Media, Ensighten and The Work Perk give their analysis of the latest results
ITV’s group commercial director and RadiumOne’s European MD discuss their new partnership developing Ad Sync+, which marries traditional broadcast with emerging ad tech. Includes views from launch client Iceland.
Strategy Analytics, Posterscope and MEC share their key take-outs from this year’s event.
State-of-the-art kiosks will replace existing phone boxes from July.
Following the Year Ahead event, RadiumOne’s Rupert Staines wonders whether the industry has started the year on the back foot as he assesses the prospects for digital advertising in 2016.
UK marketing budgets were revised up by the smallest amount for almost three years in Q4 2015.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media. By Aliceinml.
MediaCom and Realeyes have announced a partnership which will see emotion measurement technology incorporated into creative and planning for clients.