More Advertising articles

How is it that almost all published consultancy reports somehow manage to come up with conclusions that chime with the instincts of their paymasters?

The media research sector is set for an interesting future, finds Ellen Hammett.

Technology is finally being used to bridge the gap between programmatic and creative, writes Xaxis’ Caspar Schlickum.

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

Bob Hoffman, aka The Ad Contrarian, argues that advertisers hate older people and ignore anyone over 50 – but Richard Shotton says reality might be more nuanced than Hoffman suggests.

Cadbury owner Mondelez has revealed it doesn’t actually mind a bit of ad blocking. How come?

The Guardian’s new editor-in-chief has re-enforced that the title will not be implementing a paywall – but wants to see increased ‘membership’ as part of its digital strategy.

Tech challengers want a slice of the traditional broadcast pie, but they don’t appear to want to play by the same rules when it comes to the audience measurement, warns the IPA’s research director.

The constantly changing nature of the ad tech ecosystem will continue to fuel its vibrancy and longevity, writes Pixability’s Chris Bennett.

Will it attract and retain advertisers? Experts from Carat, Total Media and MC&Cgive their verdicts on Trinity Mirror’s new cut-price tabloid.