New figures from the IAB and YouGov reveal that 18% of British adults online are currently using ad blocking software – a rise from 15% in early June.
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Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Who wants to hear about improving the probability of success when a pundit is peddling certainties, ask Richard Shotton and Aidan O’Callaghan.
Likely driven by the arrival of the Rugby World Cup, chief executive Adam Crozier said the commercial broadcaster was on track for another year of double digit profit growth.
It’s time procurement departments bothered to see what media agencies can really – and brilliantly – do, writes Dominic Mills.
In an industry first, Skimlinks has launched a new programmatic audience targeting service for advertisers that will automatically share revenues with publisher partners.
It might come as a surprise to some, but efficient and intelligently targeted campaigns can be achieved through the doordrop media channel, writes Steve Jenkins, head of insight at Whistl.
Previously serving as CEO, Americas for Xaxis, Gleason succeeds Brian Lesser who moves to GroupM as CEO, North America.
Ignoring all current medical advice warning against sedentary lifestyles, Britons will watch an average of 5.7 hours of TV a day this Christmas across various screens.
SPACE will classify inventory by location, environment and format, as well as detailing relevant site attributes such as production requirements and mobile touchpoint references.