More Advertising articles

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

In the first of Mediatel’s two prediction specials, Sky Media, Outsmart, DataXu, Mindshare, ZenithOptimedia and AdRoll reflect on the year gone by – and offer their thoughts on what 2016 will have in store.

Advertising group Publicis is preparing for a complete restructure – and it could soon cause civil war, writes Dominic Mills.

Next year there has to be a commitment that the industry will trade ethically, writes Forensiq’s David Sendroff and Julia Smith.

Reeves, who was already acting in the role on an interim basis after Tim Cain stepped down, has worked within the media and advertising industry for over 30 years.

Mobile will play its largest role ever in governing who people will shop with and what they will buy this year, writes Weve’s George Hopkinson.

Affairalert.com has landed itself in hot water with the Advertising Standards Association this week after placing two sexually ‘inappropriate’ ads within the ‘My Talking Tom’ app.

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media. By Aliceinml.

Outsmart, the new marketing body for the OOH industry, launched three months ago with a mission to understand what can take the sector to the next level. Here, its chief executive, Alan Brydon, explains what happens now.

Call the lawyers, make them feel morally dirty or try out a new ‘diplomatic’ tech? Try and get past this mock ‘freewall’ and find out…