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Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

From early next year advertisers will able to programmatically buy demographic audiences on Channel 4’s All 4 platform, the broadcaster has announced at its Upfronts 2016 event.

Unveiled at Channel 4’s Upfront 2016 on Tuesday, PL4Y will drive all of 4Sales’ responses to campaign briefs from media agencies and clients, from next year.

A programmatic, cross-screen video advertising solution for Sky advertising customers could arrive as early as the first quarter of 2016.

The period of disruption that many have been anticipating for the past five years is about to arrive, writes DataXu’s Chris Le May.

The US investigation into media rebates could now impact the UK – and precipitate a wholesale recalibration of remuneration and what is considered legitimate practice, writes ISBA’s Bob Wootton.

Just when you think it’s time to crack open the bubbly, another digital car crash roars into view, writes Dominic Mills.

Speaking at Media Playground 2015, Brian Danzis, global chief revenue officer at Virool, said that the industry is “making the same mistakes” with digital as the US made with its TV.

Futurist and founder of AnyDayNow, Tracey Follows, discusses the Internet of Things, Un-things and Thoughts – and how advertisers need to prepare themselves.

The opportunities are waiting, but the disruption the Internet of Things could heap on the media industry will make heads spin first.