Nearly 80% of podcast consumers believe that when price and quality is equal, they prefer to buy products from companies that advertise on or sponsor the podcasts they regularly enjoy, according to new research.
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The last couple of years have seen growth in Government marketing spend outstrip a recessionary market. A healthy boost therefore for Group M, today announced as the winner of the COI’s c.£250m integrated media pitch. But with a likely Tory Government planning to slash COI total marketing spend by over 40%, what kind of opportunity does the win really represent?
Jim Marshall: The mobile phone is about to have a revolutionary impact on all forms of human communications, providing real convergence and potentially harnessing the power of all the advertising media in one place and more.
Social network site Digg.com has appointed Net Communities to handle its UK direct advertising sales.
The Central Office of Information (COI) will appoint an agency to run its media planning account by the end of the week.
Cameron Yuill, CEO of AdGent 007, predicts that 2010 is “going to be an amazing break out year in which all our ‘experiments’ with social and real time media become permanent fixtures”…
Advertising revenue at regional publisher Newsquest was down 17.9% year on year in the thirteen weeks to 27 December 2009, according to results from US parent company Gannett.
CBS Outdoor has signed a new £12 million contract to manage the advertising on Transdev London United and London Sovereign buses for another five years.
Award winning research looking at Channel 4’s on-demand service has found that acceptance of VOD advertising on the service has risen, with 66% of viewers agreeing that it’s worth watching ads if the content is free.
The Radio Advertising Bureau has released new research into how offline media drives brand browsing online, which found that when listeners are exposed to radio advertising for a specific brand, they are 52% more likely to include that brand-name in their internet browsing.