Online advertising is yet to maximise what it can achieve because the industry is too focused on “the click”, according to comScore’s executive chairman Gian Fulgoni.
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eMarketer is forecasting 11% US online adspend growth in 2010, after a drop of 3.4% last year.
Network Rail has awarded two new advertising contracts – worth around £260 million over five years – to JCDecaux and Primesight.
CBS Outdoor UK has signed a new five year contract with Abellio London and Abellio Surrey to manage the group’s advertising on its fleet of buses.
Internet advertising revenues in the US hit $5.9 billion for the first quarter of 2010, representing a 7.5% increase over the same period in 2009, according to the Interactive Advertising Bureau and PricewaterhouseCoopers.
US internet users received a record 1.1 trillion display ads during the first quarter, a 15% year on year increase, according to new comScore figures.
Target Media is launching a multimedia campaign to mark the opening of 3D movie Street Dance, including pre-rolls around ITV’s new Britain’s Got Talent mobile app.
Louise Ainsworth, MD EMEA, Nielsen Online, looks at four scenarios for the future of media research.
ITV’s ad revenues were up 8% in the first quarter of 2010 and are forecast to rise 22% in Q2, according to the company’s interim management statement.
US branded video ad network BrightRoll has released a new online video advertising report, which reveals that US advertisers are becoming increasingly reliant on the medium to reach targeted audiences.