More Advertising articles

Virgin Media has unveiled its first high definition TV advertising campaign, showcasing its growing HD line up.

Apple plans to charge a premium to advertisers wanting to be involved in its mobile advertising launch.

Mobile phone adspend was up 32% year on year in 2009 to a new high of £37.6 million, according to the a new IAB and PricewaterhouseCoopers study.

BSkyB is set to axe red-button advertising on all Sky channels and third parties such as MTV at the end of June.

Rupert Murdoch is offering discounted ad rates for space in The Wall Street Journal’s new metro edition in a bid to attract advertisers away from The New York Times.

Chris Williamson, chief economist at Markit and author of the IPA/BDO Bellwether Report – the quarterly survey of marketing expenditure – gives his take on the latest findings published last week, and on the economic outlook in general.

The UK advertising industry will report a faster than expected recovery in 2010, according to the latest Advertising Association (AA) and Warc expenditure report.

New research from Nielsen and Facebook has found that ads with a social context increase campaign effectiveness.

In our latest Media Playground Thought Leadership piece, nugg.ad CEO Stephan Noller describes three areas that will define behavioural targeting in the near future.

Youth Media has introduced a new range of branded app facilities on its YouthWire Desktop Platform, currently installed in PCs in 34 universities.