The advertising industry yesterday launched Digital Adwise, a national programme to raise children’s awareness of online advertising.
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Hugo Drayton, CEO of InSkin Media, explains why he thinks the hybrid model for mainstream, news-centric publishers is hard work … but why it continues to make sense.
Thinkbox has unveiled two new pieces of research surrounding television viewing.
Mark Cranmer, chief executive of Isobar, uses lyrics from Oasis’ classic (What’s The Story) Morning Glory? to analyse and solve the issues facing the media industry…
YouTube has added a ‘skip’ button to selected pre-rolls in a bid to improve user experience and encourage brands to create better adverts.
Yesterday’s IAB Engage 09 conference saw Jeff Levick, AOL President, global advertising and strategy, claim that online’s future lies in brand advertising.
Julia Hutchison, COO of the Association of Publishing Agencies, highlights the best ways for brands to engage consumers online.
The Advertising Standards Authority plans to extend its remit to cover online advertising next year following a funding deal with Google.
Google has acquired the world’s largest mobile advertising platform, AdMob, for $750 million (£450 million).
In his latest monthly column Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, argues why in a year full of redundancies, unemployment, missed bonuses, and tightened corporate belts – the awards season isn’t an anachronism that should be quietly and quickly put out to grass …