Carat has forecast that worldwide global advertising expenditure will increase by 3.9% this year – by comparison, in March 2010 it was predicted to increase by only 2.9%.
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The Advertising Standards Authority (ASA) will be given new powers to regulate brands’ websites and free online spaces from March 1 next year.
Lucas Brown, joint MD at Total Media Limited, explains why and how the IPA’s Value of Advertising group wants to “create a culture of effectiveness”…
According to Experian’s latest research, those aged between 15 and 24 are “highly receptive” to direct mail, and are the demographic second most responsive to it, after those aged 65 and above.
The Central Office of Information (COI) is reducing its staff numbers by 40%, with the loss of 287 jobs.
Carat’s Steve Hobbs and ISBA’s Bob Wootton speak out against Ofcom’s airtime sales ruling.
Following news that a freeze has been placed on government advertising and marketing spend, the Central Office of Information (COI) has released its annual report and accounts for 2009/10.
ZenithOptimedia has upgraded its forecast for global adspend growth this year from 2.2% to 3.5%.
The US advertising economy will grow by 2.1% during 2010, excluding political and Olympic advertising on TV, according to a new forecast by Magna Global.
US spending on mobile display ads is expected to almost quadruple over the next five years, growing from $313 million to more than $1.2 billion in 2015.