More Advertising articles

CBS Outdoor has developed a new advertising format using electric paper technology on its superside bus panels.

comScore has released a review looking at key trends in US digital media last year, revealing growth in the core search market, social networking and online video.

Figures from the Advertising Association (AA), researched and compiled by Warc, show that after nine consecutive quarters of year on year decline, total adspend is predicted to return to growth in Q3 2010.

According to a new Merrill Lynch report looking at the latest TV market estimates, ITV1 advertising growth could hit 4.3% for the full year, compared to its own forecast of 0.8%.

Mobile and online advertising can significantly increase brand awareness and purchase consideration when used together, according to new research from the IAB.

The government has set out plans for introducing product placement on British television.

In his latest monthly column Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, questions the world of advertising and his humble place within it…

Agencies are “missing a trick” with social media and should be using it to move into PR and CRM, according to OPera’s head of digital buying, Adam Pace.

“Online supply is almost infinite – you have to prove your value to advertisers,” delegates heard at MediaTel Group’s Future of Online seminar on Friday. And it’s getting tougher by the day if the panel comments are representative of the online market.

Google aired its first ever TV ad to promote Google search during last night’s Superbowl.