Muhammad Karim, senior brand manager from Mars, gave his own clear perspective on how to get the most from social media at today’s Social Media World Forum.
Showing 6331-6,753 of 6,753
More Advertising articles
Unanimis is partnering with Alenty to offer a new tool measuring online advertising visibility and engagement, reports the IAB.
Europeans exposed to online ad campaigns are 72% more likely to visit an advertiser’s website than users who are not exposed to the campaigns, according to new research from comScore.
Dean Baker, head of JWT Entertainment at JWT London, explains how to achieve the Holy Grail of successful branded content.
US spending on online advertising will overtake print in 2010 for the first time, according to a new forecast from Outsell Inc.
CBS Outdoor has appointed Michael Gibb as business director for Scotland, reporting to Mike Brennan, regional sales director.
A new survey reveals that 41% of UK media buyers use online video advertising to deliver incremental reach to TV, indicating that TV budgets are driving market growth.
The advertising industry has come together to recommend an extension of the Cap Code, the self-regulatory rules for non-broadcast media.
Target Media’s Tom Sutherland on the advertising and promotional activity behind the main movies at last night’s Academy Awards.
US ad spending declined 9% in 2009, according to new figures from The Nielsen Company.