Online TV service SeeSaw is airing its first TV ad on Channel 4, E4 and More4 from tonight, with ITV and Five to follow.
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Paid search agency Jellyfish has launched a new call-tracking service linking an infinite number of search keywords directly to phone-related sales or enquiries.
The Nielsen Company has launched a new system to measure how viewers engage with television advertising.
KBH Transport Media has retained its onboard advertising contract with London and Southeastern Railways and is installing over 8,000 new square traincard advertising panels on Southeastern.
A new study reveals that three out of four US sports fans say that in-game advertising plays a part in reinforcing a company’s real-world sport sponsorship.
Ed Keller, CEO of the Keller Fay Group, explains why word of mouth and advertising are not at odds with each other but instead go hand in hand…
The US Department of Justice and the European Commission have officially agreed the merger of Yahoo! and Microsoft.
The IPA has challenged the Conservative Party’s new proposals on advertising regulations, calling David Cameron’s suggestion “a classic example of policy on the fly”.
Investment in TV advertising by online brands has grown by £170 million in the past five years, with annual average growth of 172%.
Antony Miller, head of media development at Royal Mail, on how neuroscience can uncover hidden insights into the way the brain processes brand messages.