More Advertising articles

Alcohol brands have been encouraged to help clamp-down on binge-drinking if they want to avoid a total ban on drink ads.

The US television industry is expected to see a 22.4% decline in advertising revenues for 2009, leaving it with a total of $15.6 billion, according to a report from BIA/Kelsey.

Sky’s new television ad has been banned by the Advertising Standards Authority (ASA) for misleading claims about the digital switchover.

Now that ISBA has backtracked on product placement, what might it get up to next, asks Newsline columnist Raymond Snoddy.

Bauer Media is making senior changes to its advertising team, which it says will “further simplify how the company operates in the media marketplace”.

Enders Analysis is forecasting a 6.9% increase for internet advertising this year, although newspapers, magazines and television are all expected to experience downturns.

ISBA has called for the government to rethink allowing product placement on television despite initial support for the move.

At the start of December, GroupM released a revised forecast for UK adspend, predicting a fall of 12% year on year in 2009.

Thinkbox is set to launch a four-week ad campaign to promote the effectiveness of TV advertising.

Antony Miller, head of media development at Royal Mail, explains why integrated campaigns are the best way forward …