More Advertising articles

Orange is launching a new service called “Orange Shots”, allowing brands to target customers via interactive SMS/MM advertising.

Polestar Communications and German sister agency MMS have released research looking at the levels of consumer trust in brands in key market sectors.

Shaun Gregory, managing director of media sales at 02, says forget the hype – 2010 is the year accountability arrives and the market fully embraces mobile advertising.

Newsline columnist Raymond Snoddy explains why Deloitte’s “practical and sensible” predictions for 2010 put them ahead of the pack.

Magna’s latest US ad revenue forecast predicts 1.4% growth in 2010, bouyed by the Olympics and political advertising.

The latest IPA/BDO Bellwether survey reveals that marketing spend fell for the ninth quarter running in Q4 but with the rate of budget trimming the slowest since Q1 2008.

The APA, the body representing the editorialised branded content industry, is no longer a subsidiary of the PPA and has become an independent association.

New figures from the Publishers Information Bureau reveal that US magazine advertising revenues were down 18.1% in 2009, totalling $19.5 billion.

Tess Alps, chief executive of TV marketing body Thinkbox, predicts what the future could hold for TV and gives her thoughts on last week’s comment piece from GoViral’s Jimmy Maymann.

TV advertising is predicted to outperform other traditional media this year, according to analysts at Screen Digest.