Around half (52%) of American TV viewers would be willing to watch ads they would otherwise skip if they were paid to view them, according to new research from Synovate.
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Tim Elkington, former managing director of the National Online Recruitment Audience Survey (NORAS), has been appointed as the new head of research at the Internet Advertising Bureau.
The UK enjoyed the highest average increase in TV watching in Europe during 2008, up by 3.2% to 3.8 hours a day, according to a new report from Ofcom.
US ad spend fell by 11.5% year on year to $83.4 billion from January to September 2009, according to The Nielsen Company.
“Customers are very open to receiving mobile advertising, as long as it is on their terms,” Jonathan Kelly, principal manager of Vodafone marketing services, told delegates at yesterday’s MediaTel Group seminar on the ‘Future of Mobile’.
To coincide with today’s MediaTel Group ‘Future of Mobile’ seminar, Nielsen’s Ed Kershaw discusses the mobile market and the success of the mobile internet.
A new global advertising forecast from Magna predicts worldwide growth of 6% in 2010.
Global advertising spending in measured media is expected to drop 6.6% to $445 billion in 2009 with a mild growth of 0.8% now expected in 2010 to $448 billion, according to a new 70-country forecast report from GroupM.
News Corporation’s chief Rupert Murdoch claims the ‘old’ advertising model is “dead”.
ZenithOptimedia has upgraded its 2010 advertising forecast for the first time in 18 months and predicts a return to normal 5% growth in 2012.