Ofcom has launched a consultation on television advertising rules governing whether public service broadcasters (PSBs) must sell all of their available advertising airtime.
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A US study by the The Network Advertising Initiative (NAI) has found that behaviourally targeted ads are more than twice as effective and valuable as non-targeted online ads.
Carat has upgraded its UK and global adspend forecasts, predicting 2.9% growth in the UK this year, up from 1.4% forecast in October, with growth of 4.2% expected in 2011.
New UK focused research has found that video and display advertising are effective at “driving significant uplift in site visitation and advertiser search queries, even in the face of minimal clicks on ads”.
Total US newspaper advertising revenue – including print and online – fell 27% in 2009 to $27.6 billion, according to new figures from the Newspaper Association of America.
Julia Smith, head of IASH, the Internet Advertising Sales House Council, on whether brands are taking enough care to stay safe online.
A broker’s note from RBS this morning suggests that ITV is due to see a boost in advertising in the short term – up by 29% in April, 27% in May, and up by an even higher 32% in June, according to UK media buyers.
Integration is the antidote to fragmentation, Michael Dick, integrated marketing communications director at Coca-Cola, told delegates at yesterday’s 2010 ISBA Annual Conference.
The Tories have criticised the COI’s record levels of advertising spend in the run up to the general election, calling it an “abuse” of public money.
CAP, the Committee of Advertising Practice, has launched a new self-regulatory code for non-broadcast media – including paid-for digital advertising such as display and PPC search marketing – coming into force on 1 September.