The latest IPA Bellwether Report, for Q2 2010, shows that budgets for nearly all main categories were revised down in the second quarter, with online and direct marketing the exceptions.
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The majority of US online video viewers think online video ads are at least as acceptable as television ads, according to the results of a survey from Frank N Magid Associates.
In response to Nick Manning’s “Blueprint for a new business model” article, Vic Davies, senior lecturer and course leader at Bucks New University, explains why the industry shouldn’t worry about ending up in South Wales – when in fact, it is much more likely to find itself in Neverland, being “a Peter Pan industry that never grew up, whilst those around it did”…
UK digital out of home advertising is expected to grow 20% in 2010, according to new figures from Screen Digest.
TV marketing body Thinkbox is returning to TV screens later this year with a new ad campaign reminding advertisers of the power of TV.
Pearl & Dean has signed an exclusive partnership deal with interactive media and experiential advertising experts, Tangibal Media.
Raymond Snoddy says that while Channel 4 chief executive David Abraham is the very model of a modern media executive, eight weeks into his reign there are, if not quite concerns, a few worries.
Gavin Sinden, digital strategy director at Equi=Media, on how weaving conversion strategy into wider marketing plans can lead to success.
Global net TV advertising is forecast to hit $116 billion in 2010, up 3.7% year on year, according to a new report from Informa Telecoms & Media.
TV will be the main driver of advertising growth in 2010, with revenues expected to grow an estimated 9.1% this year, according to the latest AA/WARC Expenditure Report.