More Advertising articles

UK online advertising spend increased 10% to nearly £2 billion in the first half of 2010, according to the Internet Advertising Bureau (IAB).

Advertising expenditure is expected to increase by 5.3% this year and by 2% in 2011, according to new figures from the Advertising Association, which have been researched and compiled by Warc.

“Higher national advertising revenues, together with A&N Media’s focus on cost control, will lead to significantly higher profits for the full year, compared to last year,” Daily Mail and General trust reports this morning.

Simon Stanforth, group search director at Starcom MediaVest Group, says as long as brands continue to develop creative messaging, products and experiences, they will be rewarded by word of mouth…

The average consumer in the UK mentions brands in 10 conversations a day, mostly face to face but often online too, according to a new word of mouth (WOM) study.

In response to Greg Grimmer’s recent The Rise of Brand Response or “Why take two bottles into the shower” article, Paul Squires, managing director of Perera, uses Ryanair’s ad to really explain Brand Response…

Sky Digital Media have announced their plans to offer advertising opportunities based on behavioural and psychographic audience profiling.

Facebook has launched a range of new global advertising metrics, in order to understand the value of social context on the site. Social context is the sentence in the ad that shows which friends have ‘liked’ or engaged with the Facebook Page, event or application that the ad features.

A new report from comScore shows that nearly all of the top ten UK ad networks are starting to see encourgaging growth, having increased their reach over the past year. Google Ad Networks remains in the lead with a reach of more than 38 million internet users.

Ocean Outdoor has renewed its contract with the BFI for its IMAX cinema in London until 2016, following the original contract made in 2006.