More Advertising articles

STV has sold cinema advertising business Pearl & Dean to new company Image Limited for £1.

Claire Myerscough, business intelligence director at News International, explains why ‘word of mouth’ will be more important than ever in 2010…

Q1 saw marketing budgets revised up for the first time in ten quarters, according to the latest IPA/BDO Bellwether survey, with around 21% of companies reporting a rise.

A new Enders Analysis forecast predicts UK TV net advertising revenue will grow 10% year on year in 2010.

John Cole, managing director of Adknowledge, says we should expect a fundamental shift away from broadcast to opt-in style ‘social currency’ media.

Seven of the UK’s biggest digital players have gained an independent certificate of compliance with the IAB’s Good Practice Principles in online behavioural advertising.

Magna’s latest US advertising revenue forecast predicts growth of 1.6% during 2010, an upgrade from its previous prediction of flat year on year growth.

Twitter is launching ‘Promoted Tweets’, allowing advertisers to write Tweets which appear at the top of results when users search for a particular word.

Internet entrepreneur Bill Gross, one of the main movers behind the launch of paid-search in the late 1990s, is launching a new startup designed to monetise Twitter.

Magna has upgraded its 2010 growth forecast for UK media supplier ad revenues to 3%, up from its previous forecast of 1%.