More Advertising articles

Skype has signed a new deal with CNN International to sponsor its ‘Connect the World’ segment as part of the company’s global ad campaign.

Social networking sites accounted for more than 20% of all US display ads viewed online in June, new research has found.

The IPA’s Geoff Russell explains how demonstrating the value of the services clients receive can help the fight against increased cost cutting.

As the downturn continues to seriously impact TV advertising revenues – which are predicted to fall by as much as 33% by 2010 – panellists at this year’s MediaGuardian Edinburgh International Television Festival asked whether relaxing the rules on product placement could ease broadcasters’ troubles.

Former Endemol chairman Peter Bazalgette believes that the sort of online content provided by the Sun and Times will be unlikely to make money for News Corporation once pay walls are erected around it.

Television has to understand the online video environment through the medium of the internet user, Ashley Highfield, managing director and vice president, consumer and online at Microsoft UK, told delegates at the Media Guardian Edinburgh International Television Festival today.

Aegis Group has reported a 10.8% dip in revenues over the past six months to 30 June.

IPC Media is creating a central digital advertising operation called IPC Media Digital Sales.

Sir Martin Sorrell’s WPP Group has reported a 47% fall in pre-tax profits to £252.2 million in the first half of 2009.

WPP is expected to cut its full-year sales forecast when it releases its latest financial figures tomorrow.