More Advertising articles

Nielsen and Facebook have joined forces to convince marketers that ads on social networks are worth investing in.

A new study from GroupM predicts that internet advertising will account for about 15% ($64.7 billion) of global measured adspend in 2010, up from an expected 13% this year.

WPP CEO Sir Martin Sorrell expects China and India to be the first countries to show signs of an advertising recovery.

New developments which make it easier for local advertisers to get into radio are vital for the industry, said panellists at Friday’s MediaTel Group seminar on the ‘Future of Radio’.

Privatising BBC Radio One would be bad for the commercial radio sector, according to today’s MediaTel Group ‘Future of Radio’ seminar.

The radio industry needs to “agree on technology and compete on content”, radio futurologist James Cridland told delegates at today’s MediaTel Group ‘Future of Radio’ seminar.

Millennials – 18-25 year olds – around the globe are receptive to digital marketing messages, according to Epsilon’s new Global Consumer Email Study.

Celebrity endorsement is still an effective marketing tool although consumer appetite for it is waning, according to new MEC MediaLab research.

Andrew McGuinness, founding partner of Beattie McGuinness Bungay, has been named as the new chairman of the the Advertising Association.

The Competition Commission has provisionally ruled that ITV must keep the Contract Rights Renewal system because of its “continuing ability to reach large numbers of viewers, and the strong bargaining position this gives it with media buyers”.