In the latest of our Research Focus reports, Whitevector looks at the importance of online audience reach in web analytics…While analysing online discussions, it is relevant to estimate the net audience engaged in discussions regarding one’s own brand. When a marketer is familiar with the size and characteristics of the online audience to the brand,… Continue reading Whitevector: Audience Reach – A missing piece in web analytics
Global ad spend in measured media is forecast to drop 5.5% to $417 billion this year, though a mild recovery is expected in 2010 when the decline should ease to 1.4%, according to GroupM’s latest report. The study, ‘This Year, Next Year’, which forms part of GroupM’s media and marketing forecasting series, predicts that Brazil,… Continue reading GroupM forecasts a 5.5% drop in global adspend
Microsoft Advertising, ComScore, Google, News Corporation and Orange have become new members of the IAB Europe board.ComScore’s managing director Mike Reid and News Corporation’s vice-president of government policy David Fares will join as corporate members of the trade association, according to reports.The number of corporate members on the board will also increase to eight with… Continue reading IAB Europe appoints new board members
JCDecaux has launched nine new London-targeted packages for advertisers and agencies wanting to reach commuters.The outdoor media owner has set up the new packages in a bid to capitalise on the number of people taking in media across the city, with JCDecaux claiming that outdoor consumption is 68% higher in London compared to the rest… Continue reading JCDecaux launches nine new ad packages
Yahoo! is piloting new self-service display ads in the US, called My Display Ads, designed to help small and medium-sized businesses reach their target audiences on Yahoo! and its network of partner sites.My Display Ads lets advertisers create and customise campaigns using more than 800 display templates on a web-based, self-service interface.Advertisers can also choose… Continue reading Yahoo! pilots self-service display ads
Virgin Media has unveiled its first television ad campaign for mobile since the company formed in 2007.The 60-second ad, which will air on June 24 and run for a five week period, aims to highlight the power of the internet on a Virgin Media mobile phone handset.The new campaign forms part of Virgin Media’s ‘Powerful… Continue reading Virgin to air its first TV ad for mobile
ISBA is set to advise a new consultation on behavioural targeting and online privacy issues led by the Information Commissioner’s Office.The advertiser body plans to guide the ICO on a number of issues from July, including a statutory code of best practice to cover collecting online information, according to reports.The code, which will be known… Continue reading ISBA to advise on online behavioural targeting code
In the latest of our Research Focus reports, Ipsos MediaCT examines the challenges around advertising on social media…Consumers like to think that they hate advertising. Over the last 50 years they have witnessed one social pleasure after another selling itself out to the lure of the advertising buck. Their television, their radio, their cinema, their… Continue reading Ipsos MediaCT: The social media advertising conundrum
New research from the IPA reveals a continuing trend of declining click through rates (CTR) on Google in paid search advertising but with increasing cost per click (CPC).The data, covering January 2008 to March 2009 and submitted by 12 agencies on 47 brands, shows that average CTRs have declined from around 40% to around 20%,… Continue reading IPA search study shows continuing trend of increased Cost Per Click
BSkyB will next year launch the UK’s first news channel to be broadcast in HD.The launch is scheduled for spring 2010 after an upgrade to Sky’s news gathering operations, studios and production facilities.The new HD news channel will be simulcast alongside Sky’s existing news channel and will join the broadcaster’s 33 HD channels including Sky… Continue reading Sky to launch UK’s first HD news channel
