More Advertising articles

Online music streaming service Spotify is to run a video ad for the new Sony Picture film The Taking of Pelham 123.The campaign, booked by OMD, marks the first time that the service has run a video ad.Showing via Flash, users will be able to pause, play and rewind the ad, which will be joined… Continue reading Spotify to show video advertising

Neil Jones, group sales director, Promotion Space Group, on the opportunities provided by destination media and experiential marketing.

AOL has decided to rebrand its Platform-A advertising services brand following a 100-day review by its new CEO Tim Armstrong.The ad sales operation, which was launched just ten months ago and includes Tacoda, Advertising.com, Third Screen Media and Adtech, will be renamed AOL Advertising.As part of the rebrand, the new division will look to automate… Continue reading AOL rebrands Platform-A

Simon Mukerjee, managing director at DWA Business, comments on Ray Snoddy’s Will the pay model really work for newspapers online…? article, which was published on Tuesday… “I think it is even more stark than suggested. I simply cannot see anyone paying for anything other than very specialised content. And even then, how much they are prepared… Continue reading Point of View – ‘Will the pay model really work for newspapers online…?’

Alistair Blaxill, executive director, Communisis, looks at how individualisation can give companies stronger brand equity while enhancing the customer experience…Marketers have understood for some time the role that personalisation plays in increasing ROI. However, despite an increasing consumer demand for better targeting and an individual approach from brands, many marketers have failed to take it… Continue reading The power of individualisation

ITV1’s advertising revenue is expected to decline by around 12% year on year in September, quashing hopes that the downturn is nearly over.Previous forecasts predicted that ITV1 would report a reasonably healthy single-digit fall for the crucial month, which often reflects the mood of advertisers between the slow summer season and the run up to… Continue reading ITV1’s ad revenue is forecast to drop 12% in September

Tim Forrest, head of communications planning at OMD UK, comments on Greg Grimmer’s Greg Grimmer – Magazines in the departure lounge? article, which was published yesterday… “I agree wholeheartedly with Greg’s holiday sentiment. More so, as top of the request list when visiting my family in France is for as many issues of weekend Qualities as… Continue reading Point of View – ‘Magazines in the departure lounge?’

New research from the IAB has found that “consumers are happy to receive mobile advertising if it is delivered on their terms”.Mobile Advertising Research UK: Facts and visions on and by the market found that 54% of respondents find mobile an easy channel to communicate and interact with brands of their preference and would send… Continue reading Consumers “happy to receive mobile advertising”

The rate of decline in UK marketing spend has eased for the second quarter in a row, according to the IPA’s latest Bellwether survey.The 2009 Q2 report links the easing to an improvement in business confidence, with companies surveyed reporting that their financial prospects have improved for the first time since the first quarter of… Continue reading Bellwether Report: Marketing budgets cut at slower rate in Q2

TalkTalk has become the second internet service provider to drop targeted ad service Phorm this week.The loss of two of its key partners, which just leaves Virgin Media as a potential triallist of its controversial tracking technology Webwise, has seen Phorm’s shares plummet by more than 50%.Phorm released a statement announcing TalkTalk’s decision to terminate… Continue reading TalkTalk ends agreement with Phorm