ISBA has endorsed the IASH code that seeks to stop ads appearing against websites potentially damaging to the brand.
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The IAB and PricewaterhouseCoopers were forced to admit to a £50 million discrepancy in their online ad spend figures for the first half of 2009.
The IAB and PricewaterhouseCoopers were forced to admit to a £50 million discrepancy in their online ad spend figures for the first half of 2009.
The Office of Fair Trading is set to launch two separate market reviews into advertising and pricing.
In his latest monthly column for Newsline, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, puts his haunted memory of being booed at the Direct Marketing awards aside to explain the new golden rules of response advertising …
YouTube has launched its promoted videos programme in the UK in a bid to replicate its US success.
England v Ukraine’s 500,000-strong audience will no doubt have pound signs dancing around internet entrepreneurs eyes, but lonely monks in their cells viewing on laptops doesn’t really cut it, according to Raymond Snoddy …
Shazam has signed a new deal with the ad network 4th Screen Advertising to offer targeted advertising opportunities on the brand’s mobile application.
JCDecaux has set up two new networks in its StreetTalk portfolio to specifically target fashion brands.
Advertising revenues are expected to decline by just 1.3% in 2010, according to Magna’s revised US Media Advertising Forecast.