The principles of Behavioural Economics can make communications work harder says Janet Hull, consultant head of marketing at the IPA…
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The IPA has endorsed the IASH code, which is designed to help safeguard the environment in which display advertising appears via networks.
The IAB has created a best practice guide for advertisers in a bid to highlight the potential of mobile marketing.
Worldwide revenue at Omnicom fell 14.4% year on year to $2.8 billion in the third quarter of 2009, with profits down 22.5% to $165.6 million.
The IPA has launched a new behavioural economics thinktank to help understand brand choices.
Outdoor advertising offers high revenue returns for financial service clients, according to a new econometrics study conducted for Clear Channel.
A new US study reveals that newspapers and magazines are not considered as relevant as they used to be and are the easiest media to eliminate from usage.
US local online advertising spending is set to slow significantly from previous levels of growth, according to new research from Borrell Associates.
Carl White, CEO of ValueClick Europe, on how online advertising can emerge stronger from the recession.
ZenithOptimedia has downgraded its global ad growth forecast for 2009 and now expects a decline of 9.9% this year.