More Advertising articles

The rate of decline in UK marketing spend eased sharply in quarter three, according to the IPA’s latest Bellwether survey.

TNS has launched a new ad-tracking tool that will enable clients to check rival campaigns.

The latest research piece from Ipsos MediaCT looks at advertising opportunities on digital TV.

BSkyB and Discovery have signed a new four-year ad sales deal worth more than £200 million, ending a year-long legal dispute that was due at the High Court next month.

New US research from comScore and Starcom USA reveals that the number of people who click on display ads in a month has fallen from 32% of internet users in July 2007 to only 16% in March 2009.

Carat has forecast a 9.8% fall in global adspend for 2009, with the UK expected to be down almost 12%.

Sky has announced plans to introduce tailored advertising on its online TV service Sky Player from early 2010.

Our weekly columnist Raymond Snoddy on the latest IAB figures putting online adspend ahead of TV for the first time.

Twitter users are nearly twice as likely to click on internet ads and review products online than those who use only traditional social networks, according to a new study from Interpret.

Mark Eaves, managing director at Drum PHD, looks at the potential of product placement…