More Advertising articles

Jon Mitchell, Spotify UK sales director, explains why audio advertising will become the norm online…On Spotify you’d be hard pushed to see our listeners providing us with passionate feedback on our display ads. There’s barely a tweet questioning the Vodafone skyscraper or the Ford leaderboard. Generally it’s the audio ads that get all the attention… Continue reading Big Audio Dynamite – The case for audio advertising online

Shares in behavioural targeting company Phorm have plummeted after BT pulled out of launching its controversial tracking technology.Phorm’s shares were down 40% by lunchtime yesterday as news about BT’s decision to drop Webwise, a system that tracks the internet habits of customers to deliver targeted ads, started to spread.BT said it needs to focus its… Continue reading Shares in Phorm plummet

The Susan Boyle inspired ratings success of Britain’s Got Talent (see 18.5m watch Britain’s Got Talent results show), wasn’t enough to arrest ITV’s continued downturn in revenue. Despite the programme attaining ratings of over 11 million viewers from the initial audition stage, the commercial network broadcaster recorded a 16.7% year on year fall in revenue… Continue reading TV Market Round-Up – May 2009

BT has dropped Phorm’s targeted ad service amid claims that it needs to focus resources on “other opportunities”, including developing next-generation super-fast broadband.However, BT’s decision to pull-out of Webwise, a controversial system that tracks the internet habits of customers to deliver targeted ads, is thought to have been affected by on-going privacy complaints.Phorm’s technology has… Continue reading BT drops Phorm

The global ad market is forecast to decline 8.5% this year, with the UK set to suffer a 10.5% fall, according to a new forecast from ZenithOptimedia.This global figure is revised down from its April forecast of a 6.9% decline, after Q1 came in below predictions.China is forecast to grow 5.4% this year, overtaking the… Continue reading ZenithOptimedia revises down global ad forecast

Shares in Sir Martin Sorrell’s communications group WPP dropped 7% yesterday, the largest fall in the FTSE 100.WPP’s share price slipped down to 384.5p after losing 29p, following analyst forecasts that the company will report poor results next month.Analysts said that even though WPP’s revenue is expected to show a mild recovery in the second… Continue reading WPP shares down 7%

IPC Media has signed a new partnership deal with YouTube to sell advertising across its own content on the online video site.The publisher currently operates over 25 YouTube channels, with brands including Marie Claire, Decanter and What’s on TV uploading more than 2000 videos to the site, generating around 38 million views to date.The new… Continue reading IPC to sell advertising on YouTube

Stacey Knight, group head of sales at IGN Entertainment, comments on Claire Myerscough’s Claire Myerscough – The value of insight article, which was published last week… “As Claire Myerscough states “The importance of insight and the role it plays in the advertising process can never be underestimated” and arguably neither has it really ever been.Indeed as… Continue reading Point of View – ‘The Value of Insight’

ESPN is to use a channel that was previously occupied by Setanta to air English Premier League games on Freeview’s pay-TV service.ESPN will have the opportunity to sign up subscribers from Freeview’s 9.9 million homes, which would make its EPL investment worthwhile.Last week, ESPN America paid £250 million for its first live EPL TV rights… Continue reading ESPN strikes EPL deal with Freeview

The Internet Advertising Bureau has announced plans to establish a Game Advertising Council to educate marketers and ease adoption of advertising in and around video games.The IAB said the creation of the group has been driven by requests from the marketplace, IAB members and advertisers. It follows the launch of the IAB US Game Council… Continue reading IAB to create Game Advertising Council