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Mobile adspend was up 99.2% year on year in 2008, hitting £28.6 million, according to a new study by the Internet Advertising Bureau and PricewaterhouseCoopers.The research shows that paid-for-search advertising on the mobile internet accounts for £14.4 million, 50.2% of all mobile advertising spend, while mobile display advertising – which includes banners, text links, tenancies… Continue reading IAB: UK mobile adspend hits £28.6m in 2008

The Internet Advertising Bureau (IAB) has released updated best practice guidelines for online video advertising.The new guidelines have been produced by the IAB’s Video Council, which comprises broadcasters, publishers, agencies and networks.The council has also launched an educational online resource www.iabuk.net/video and handbook which take practitioners through the process in running an effective video advertising… Continue reading IAB updates video advertising best practice guidelines

Advertiser body ISBA has published a new report looking at payment by results mechanisms that can help clients and agencies get a fair deal in their negotiations.The second Payment by Results report, commissioned by ISBA and conducted by the advertising research consortium (ARC), sets out to aid clients and agencies benchmark their remuneration arrangements.Jonathan Lace,… Continue reading ISBA publishes report outlining payment by results mechanisms

A new report from media analyst Screen Digest predicts that online advertising will fall 5% in 2009.Screen Digest’s 2009 report, based on the US IAB’s recently released full year report for 2008, said that while internet advertising grew 10% in 2008, the fourth quarter was almost flat at +2.6%, a significant change from the first… Continue reading US online advertising forecast to fall 5% in 2009

The European Commission has begun legal proceedings against the UK over the behavioural advertising company Phorm.In a statement, the Commission said that the “proceeding addresses several problems with the UK’s implementation of EU ePrivacy and personal data protection rules, under which EU countries must ensure… the confidentiality of communications by prohibiting interception and surveillance without… Continue reading European Commission begins legal action on Phorm

UK ad spending will fall 8.7% this year, with global spend predicted to shrink by 6.9%, according to a new forecast from ZenithOptimedia.Zenith is currently forecasting 1.5% growth in global adspend in 2010, followed by 4.5% growth in 2011, although these forecasts will be revised when new information arises, it said.Adspend is forecast to fall… Continue reading UK adspend forecast to fall 8.7% in 2009

GroupM expects UK advertising spending to fall 11.2% in 2009, with global spending predicted to drop 4.4% to $425 billion.Western Europe faces a 6.7% fall this year (8.5% real) where Germany is so far proving the most resilient regional advertising market, said GroupM. In the US, spending is expected to fall by 4.3% in 2009… Continue reading GroupM forecasts 11.2% fall in UK adspend in 2009

CBS Outdoor will continue to manage FirstGroup buses’ advertising space after signing a new deal worth £140 million.The new five-year contract, which will see CBS sell advertising on the UK’s largest bus operator, will start next month when the outdoor ad firm’s existing contract ends.FirstGroup current operates a fleet of nearly 9,000 buses across the… Continue reading CBS awarded new £140m FirstGroup contract

The free-to-air satellite service Freesat is launching its first TV ad campaign.Freesat, a joint venture between the BBC and ITV, is launching two ads with the message “Brilliant entertainment for everyone”, with the first ad broadcasting on ITV1 during coverage of the England v Ukraine World Cup qualifier tomorrow night.The 30-second ad uses time-lapse photography… Continue reading Freesat launches first ad campaign

Vodafone UK has made Shan Henderson, its head of mobile advertising and industry development, redundant and merged his responsibilities into a global role.Henderson’s UK ad role has been axed as the telecom operator is looking to take advantage of the increasing number of global ad campaigns, according to reports.Erik de Kroon, head of marketing for… Continue reading Vodafone makes UK mobile advertising role redundant