Record numbers of consumers are spending money online this Christmas, with three individual days racking up more than $800 million each, according to a new report from comScore.
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The government is expected to announce substantial cuts in ad spend in this week’s pre-budget report.
AVATAR, James Cameron’s new blockbuster film, is the latest ad campaign to feature on London’s Cromwell Road out-of-home site.
UK ad spend is now expected to fall by 12% year on year in 2009, according to a revised forecast by GroupM.
Digital advertising revenues will not replace lost print revenues anytime soon, according to the annual world press trends update from World Association of Newspapers and News Publishers (WAN-IFRA).
YouTube has launched an offline advertising campaign in the UK to promote the professional TV content on the site.
November saw the release of a forecast predicting that European online advertising spend will climb by more than 7% next year.
Hamish Pringle, director general of the IPA, explains what defines a top advertising, media and marketing brain and what makes the high-achievers in ‘Adland’ tick …
The UK is finally set for an economic recovery following six consecutive quarters in recession, according to a new report by The Nielsen Company.
IKEA is basking in the success of a viral marketing campaign on Facebook using one of the site’s most basic features, helping to promote the opening of a new store.