More Advertising articles

ITV.com could make as much as £34 million from advertising this year, according to forecasts by Screen Digest.

Specialist radio company UBC Media has bought radio and internet marketing business Radio Lynx for £2.4 million.

Pepsi and broadcaster CBS are running a video ad in a copy of US magazine Entertainment Weekly next month.

The Office of Fair Trading is launching an investigation into how the habits and personal information of internet users are used in targeted and behavioural advertising.

Advertisers are missing a trick with 16 to 24 year olds, who receive less than one piece of branded direct mail in the post each week, according to new research by Royal Mail.

When a major world airline loses more than £100 million in a quarter, naturally it starts to think of new ways to raise money – such as moving into the advertising business.

Emma Thwaites, client services director, Alchemetrics, on how the growth of digital channels can help publishers monetise reader data.

CBS Outdoor has partnered with Digital UK, the agency overseeing the digital TV switchover, to mark the 100-day countdown to switchover in the North West.

Microsoft has signed a new deal with Advance Publications to allow advertisers in the Advance Internet network to sell ads across its online properties.

US media companies and marketers are coming together to create a new TV audience measurement system.