In his latest piece for Newsline, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, says that the death of TV advertising has been greatly exaggerated.
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The government will this week announce that product placement is to be allowed on British TV shows.
Twitter has changed its terms and conditions to allow it to implement targeted advertising across the site.
Display ad campaigns can increase visits from search engines by nearly 14% and can boost paid-search click-throughs by nearly 15%, according to a new study by iCrossing.
Jim Marshall, Starcom Mediavest’s executive director and chairman of the IPA Media Futures Group, on the possible outcomes of the Competition Commission’s ruling on Contract Rights Renewal.
Raymond Snoddy wonders if a stiff drink is the best response to the British Medical Association’s call for a total ban on alcohol advertising.
The British Medical Association’s call for a complete ban on alcohol advertising would have a “devastating” impact on TV, newspaper and magazine advertising, according to industry forecasts.
Heightened brand engagement and growing consumer adoption of mobile internet services will cause a sharp increase in expenditure on mobile internet advertising, a new report from Juniper Research has found.
The British Medical Association has called for a total ban on alcohol advertising, including sports events and music festival sponsorship.
Media buyers will be increasing online video advertising budgets by 50% over the next 12 months, according to new research.