Online has overtaken TV for the first time to become the UK’s biggest advertising medium, up £82 million in the first half of the year to £1.75 billion, according to new figures from the IAB.
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Online has overtaken TV for the first time to become the UK’s biggest advertising medium, up £82 million in the first half of the year to £1.75 billion, according to new figures from the IAB.
Daily Mail and General Trust has revealed that its national newspaper advertising revenue has fallen 16% in the 11 months to 31 August 2009.
UKOM has appointed Nielsen as its official partner to launch an industry-agreed online audience planning system in the UK.
Investment in learning and development in a downturn doesn’t have to be costly says Patrick Mills, director of professional development at the IPA…
Phorm has decided to deploy in other markets before focusing its attention on the UK due to lack of support.
Cadbury is launching a new digital campaign which will see 500 Crunchies given away on Fridays.
This year will be the first year that US ad spending online is greater than local and national spot TV, according to new figures from Jack Mayers.
The US digital advertising and publishing market is poised for growth, supported by new mobile devices and advances in applications and technology, according to a new survey.
Publicis Groupe’s mobile marketing agency Phonevalley has formed a strategic marketing partnership with Microsoft.