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Google has promoted Matt Brittin from his UK client sales chief position to head up its UK operations, replacing Dennis Woodside, who is set to become the search giant’s head of ad sales in the US.Woodside, in turn, will replace Tim Armstrong who is joining AOL as its global chief executive, according to reports.However, Google… Continue reading Google promotes Brittin to head up its UK operations

The Advertising Association has appointed Tim Lefroy as its new chief executive, to replace Baroness Peta Buscombe, who is set to join the Press Complaints Commission next month.Lefroy will take up his new role on May 5, after stepping down from his current position at the management consultancy Radical Communications.At Radical, Lefroy has worked on… Continue reading Advertising Association appoints new chief exec

WPP’s chief Sir Martin Sorrell predicts an L-shaped, or prolonged, recession until 2010.Speaking to the Stationers’ and Newspaper Makers’ Company in the City last night, Sorrell said: “The first half of 2009 will be very tough, and the second half relatively better … relative to the first half.”Economists define an “L-shaped” recession as protracted periods… Continue reading Sorrell predicts L-shaped recession until 2010

Phorm, the behavioural targeting company at the centre of a recent row over privacy, has hit out at Google’s Latitude mobile service, accusing the firm of “adding yet more personal data to the extensive user information it collects”.Latitude, which lets mobile users allow people on their Gmail contact list to track where they are, was… Continue reading Phorm airs privacy fears over Google’s Latitude

Google’s first tentative steps into behavioural targeted advertising have met with a pretty warm reception, particularly as it has attempted to steer clear of the privacy issues that have dogged companies such as Phorm.Google’s system tracks users via a cookie related to only one browser, so the system does not track email or documents which… Continue reading Google’s first steps into behavioural targeted ads

Total UK adspend fell by 3.9% in 2008, with spend in Q4 2008 down 9.6% year on year, according to new research from the World Advertising Research Center (WARC) on behalf of the Advertising Association.Newspaper spending was down 12% in 2008, with magazines also suffering, down 9.9% for the full year.Newspapers grabbed a 25% share… Continue reading Total UK adspend down 3.9% in 2008

US advertising revenue fell by around 2.6% between 2007 and 2008, according to the latest figures from Nielsen.The report for the full year of 2008 shows that Cable TV and Hispanic Cable TV were the only sectors to show ad growth, while overall expenditure declined around $3.7 billion to a total of $136.8 billion last… Continue reading US advertisers cut ad spend during 2008

ITV chief executive Michael Grade has attacked the government’s decision to rule out product placement on UK television.Grade said: “Given the extraordinary economic pressures ITV, and others, face, we can’t let a decision like this simply go through without trying to fight it.“We are considering our next steps and I am consulting my legal team… Continue reading ITV attacks government ban on product placement

Secretary of state for culture, media and sport Andy Burnham has ruled out product placement on UK television.In a statement released today, Burnham said that there is a lack of evidence of economic benefits, coupled with “serious concerns about blurring the boundaries between advertising and editorial”.The statement follows a three month government consultation on the… Continue reading Government rules out product placement on UK television

Google has introduced behavioural targeted advertising as a beta test on its AdSense partner sites and YouTube.Starting today, users will see more personally relevant ads on sites including the New York Times, Reuters, Napster, ITN, AutoTrader and Rolling Stone.According to Google, the scheme will reach 80% of the global online population and 32 million people… Continue reading Google introduces behavioural targeted ads