More Advertising articles

IPC Ignite Sponsorship & Brand Solutions has partnered Nuts with Sony Pictures Home Entertainment for the launch of a new range of action DVDs.Called Fight Factory the new Sony Pictures DVDs will be supported by an integrated cross-platform campaign featuring a series of bespoke advertorials in Nuts and a dedicated micro channel at www.nuts.co.uk, running… Continue reading Nuts Partners Sony For DVD Launch

Bauer Media and SnapNow have signed an exclusive six month partnership to launch a new on-the-go interactive advertising tool.SnapNow, the mobile visual seach technology company, has developed a technology to move interactive ads forward by removing the need for Quick Response codes to be embedded in the advertising copy.Bauer is set to benefit from the… Continue reading Bauer And SnapNow Join Forces To Launch New Ad Tool

Simon Dodd, CEO of RLA Group, has been appointed as IPA vice-chairman of the regions.Dodd will assist Mike Leeson, managing director of Golley Slater, in his chairmanship of the group, which promotes the value of work undertaken by regional agencies and provides a forum for the IPA’s 90-plus regional members through a programme of annual… Continue reading Dodd Elected As IPA Regional Vice-Chairman

Royal Mail is launching a new direct mail campaign designed to heighten awareness of its range of DM campaign solutions.The mail pack, which will also have a dual function as a ‘leave behind’ for Royal Mail’s sales team, is designed as a ‘DM seedbox’.The variety of products and services are covered in a set of… Continue reading Royal Mail Promotes Media Portfolio Through New Campaign

Investment bank Cowen has lowered its estimate for US online ad market growth to 16% year on year, from its previous projection of 19%.Cowen forecasts that the US search market will grow 22%. With Google predicted to account for 45% of the incremental growth in the US online ad market in 2008, compared with 12%… Continue reading US Online Ad Market To Grow 16%

A consortium of Britain’s leading food and beverage, retail, media, advertising, fitness and healthcare companies have joined the Government to form a partnership to fight obesity.The industry consortium, spearheaded by the Advertising Association (AA) and working in partnership across Government, will aim to encourage healthy diets and physical activity in the run up to the… Continue reading Ad and TV Companies Join Government Anti-Obesity Drive

Google has been named as Britain’s top Superbrand, beating Microsoft and Mercedes Benz, according to a new report published today.The search engine giant came top in a list of 500 brands available in the UK, ahead of Apple, the BBC and Sony.Microsoft fell to second place in this year’s survey, although it is still ahead… Continue reading Google Named Britain’s Top Brand

The Q2 2008 Bellwether Report was released today, with the third consecutive quarter of cuts and to the greatest extent since 2001.Disappointing sales, rising costs and growing economic gloom were cited as reasons for companies cutting marketing budgets and it expects further cuts later in the year.All sectors within marketing have seen cuts, with the… Continue reading Q2 2008 Bellwether: Largest Marketing Budgets Cuts Since 2001

MediaGuardian has released its annual guide on the top 100 most powerful people in the media industry.Its aim is to “take a snapshot of the individuals who run or influence the UK media in 2008” and it is now into its eighth year.Top of the pile is Sergey Brin and Larry Page, who are the… Continue reading MediaGuardian Releases Its Top 100 For 2008

A lead article and analysis in New Media Age this week shows how contradictory the current trading environment can become (even for the digital industry) – with some reports suggesting that media owners are dropping their ad rates, while others say there is still growth in online ad sales.Front page reports suggest that AOL, MSN… Continue reading Conflicting Views On Current Trading Environment