More Advertising articles

In light of the recent advertising downturn, Ad Age’s editor Jonah Bloom suggests a shift back to the paid model as a means of moving forward in today’s market.Bloom predicts an “incredibly tough” 2009, with newspapers and magazines continuing to struggle and the possibility of more consolidation, foreign investment and even closures, particularly in the… Continue reading Ad Age editor: “Respect the paid model”

AOL is set to launch the third arm of its core business unit, MediaGlow, as part of the group’s larger global restructuring plans.MediaGlow will centralise AOL’s entire publishing efforts, while Platform-A continues to focus on advertising and People Networks, which houses sites such as Bebo and AIM, continues to focus on social media.The creation of… Continue reading AOL launches its third core business unit

The IPA’s latest Bellwether survey reveals that up to half of companies are planning to cut marketing budgets in 2009, which is the first time that initial annual budgets have been set lower than the previous year in the report’s nine year history.UK advertising will be “no a place for the faint hearted” this year,… Continue reading Bellwether survey reports record adspend decline

WPP has rebranded its mobile agency Kinetic as Joule, which has been established to operate as a full-service standalone global agency within GroupM.In the UK the agency will be run by Joule UK management and will be the preferred mobile marketing partner for all GroupM agencies, according to reports.Joule will offer campaign strategy, implementation and… Continue reading WPP unveils full-service global mobile agency

One of the largest advertising agencies in the world, JWT, has released its list of 90 things to watch out for in 2009, including newspapers’ migration to digital, personalised mobile phones and online TV networks.JWT’s ’90 Things to Watch in 2009′, which comes from the agency’s data and research analysis in New York, as well… Continue reading JWT’s “90 Things to Watch in 2009”

The government is launching a £275 million marketing campaign aimed at tackling the obesity crisis.Beginning with a TV ad which breaks tomorrow, the Department of Health’s Change4Life campaign includes £75 million of government marketing and a pledge of £200 million in services and marketing support from a coalition of companies.Dawn Primarolo, public health minister, said:… Continue reading Government launches anti-obesity ad campaign

Ofcom has appointed Colette Bowe as its new chairman, to replace David Currie.Bowe, who joined the Ofcom board in January, will start in the new £200,000 three-day-a-week role in the new year.Andy Burnham, culture secretary, said: “Colette has the right mix of skills and experience for this role and I’m confident she also has the… Continue reading Ofcom appoints new chairman

Fat food ads seen by children has fallen by around a third since Ofcom placed restrictions on TV advertising, according to the regulator’s HFSS interim review today.Ofcom started phasing in restrictions on TV ads that featured high in fat, salt or sugary food and drink products (HFSS) in April 2007, in a bid to combat… Continue reading Ofcom finds fewer fat food ads

Advertisers in the UK are complying with rules governing junk food marketing aimed at children, according to an Advertising Standards Authority compliance report.Of 927 ads surveyed by the ASA across media including TV, cinema, online and posters, just 10 breached the advertising code – a compliance rate of 99%.Eight of the 10 breaches were in… Continue reading Majority of junk food ads complying with advertising code

Global ad spend is expected to decline 0.2% overall in 2009, while developing markets will still grow but at a slower rate than previously forecast, according to ZenithOptimedia’s new report.The report predicts that developing markets, such as Asia Pacific and Central & Eastern Europe, will largely counterbalance the decline in North America and Western Europe’s… Continue reading ZenithOptimedia: No growth in global adspend next year