In his latest report for MediaTel NewsLine, TGI media analyst James McCombe looks at usage of mobile phone applications, revealing that 42% of mobile phone owners receive adverts on their mobiles…Forty percent of adult mobile phone owners (8.9m) receive adverts from their mobile provider and 7% (1.6m) receive adverts from other companies. Approaching 20% (1.8m)… Continue reading TGI: Usage of mobile phone applications
Sky News has launched a new ad-funded video application on Apple’s iPhone, which delivers breaking news via text, images and video content.Sky has signed Bacardi as its first brand to advertise on the application, which also allows users to send their own news and pictures directly through to the broadcaster, according to reports.The application will… Continue reading Sky launches ad-funded news application on iPhone
Ofcom is allowing more advertising breaks in programmes on PSB channels that are longer than an hour, bringing them into line with non-PSB channels.It said that it “is making the changes because PSBs should not face a disincentive from airing longer programmes, especially within peak-times, because of the advertising distribution rules”.The regulator also announced that… Continue reading Ofcom makes changes to PSB ad distribution
Channel 4 and Sky are discussing a possible merger of their ad sales divisions.A merger would provide an alternative for Channel 4 if it is unsuccessful in securing a partnership with BBC Worldwide (see Andy Duncan: C4/BBC Worldwide deal is weeks away)It is unlikely that a combined sales unit would be referred to the Competition… Continue reading Channel 4 and Sky could merge ad sales teams
Almost 90% of agencies have never carried out research into the effectiveness of online video advertising, according to new research.The survey of 150 video advertising media buyers, carried out by video advertising network BrightRroll, found that 56% of respondents would be more inclined to spend money if research existed.However, agency buyers said that if they… Continue reading Agencies not carrying out research into online video advertising effectiveness
Google is integrating its Analytics software into YouTube brand channels, giving brands and content publishers access to previously unavailable information.The newly available metrics, including bounce rates, page views, stay time, and return rates, could not be accessed using the video-sharing site’s built-in Insight analytics system.While users can still use Insight to learn detailed information about… Continue reading Google Analytics integrated into YouTube brand channels
Warburtons has been unveiled as the first promotional partner for Coronation Street‘s 50th anniversary in 2010.ITV Global Entertainment is bringing together a portfolio of promotional partners – including FMCG and grocery products – collectively called Coronation Street‘s 50th Anniversary, Best of British brands.A part of the festivities, ITV is launching a promotional calendar in late… Continue reading Warburtons named as first Coronation Street 50th Anniversary sponsor
Twitter chief executive Biz Stone has announced that the microblogging site will not be running ads.Instead, the company wants to generate revenue by developing applications and add-on tools for business users.Speaking at a summit in New York, Stone said that there are plans to launch an analytics system by the end of the year, allowing… Continue reading Twitter says no to ads
There has been a decrease in mobile advertising recall in the UK, according to the latest quarterly Mobile Advertising Report by Brightkite and GfK Technology.However, the report found that the longer term trend is still positive, with an increase of five per cent since Q4 2008.Colin Strong, deputy MD of GfK Technology, said: “We are… Continue reading UK mobile advertising recall falls
Total social network ad spending in the US will fall 3% to $1.1 billion in 2009, from $1.2 billion in 2008, according to a new forecast from eMarketer.This is a significant turnaround from previous years, when spending grew an estimated 33% in 2008 and 129% in 2007, said eMarketer.The primary reason for the change is… Continue reading US social networking adspend forecast to fall 3% in 2009
