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Bauer Media has announced a multi-platform campaign for the Royal Air Force, through the Central Office of Information (COI), to promote and drive recruitment.The activity will run across Bauer Media’s multi-platform media brands including Zoo, heat, more!, Kerrang! The Box, Kiss, 4Music and Workmoose, Bauer Media’s recruitment website.The campaign is designed to promote the RAF’s… Continue reading Bauer Media Announces Multi-Platform Campaign For RAF

Although ads for foods that are high in fat, sugar and salt are less frequent on TV, they are appearing more often in press, radio and the internet, according to a new report by the Department of Health.However, the report also reveals that food advertising aimed at children fell across all media by 41% between… Continue reading Junk Food Ads Moving To Wider Media

The IPA’s latest Bellwether survey has found that in Q3 annual marketing budgets were revised down to the greatest extent ever recorded in the survey’s nine year history.The cut was the fourth successive quarterly reduction in spend and points to a marked deterioration in business conditions since the summer.The latest downward revision indicates the increasing… Continue reading Q3 2008 Bellwether Report: Marketing Budgets Cut Again

Nokia has launched a new TV and online marketing campaign to push its flagship mobile phone handset, the N96, which is set to be the first mobile to feature BBC’s iPlayer.Earlier this month, the BBC and Nokia signed a deal to feature the iPlayer as an application on the Nokia N96 handset, allowing users to… Continue reading Nokia Launches Campaign For N96

Phorm is set to launch its second BT trial today, offering the service to BT customers for a number of weeks before trials roll out with other companies.The launch comes just weeks after the government confirmed it believes that Phorm is “legal” in a case presented to the European Union, following questions over the online… Continue reading Phorm Rolls Out Next BT Trial

Sir Martin Sorrell has warned that the economic crisis surrounding the financial markets is likely to make 2009 even bleaker and predicted that things may not improve until 2010.Speaking at an event organised by the industry charity Nabs, the WPP chief executive said: “The next 15 months are not going to be easy.”Sorrell said the… Continue reading Sorrell Warns Economic Crisis Will Not Lift Until 2010

TV ads for junk food are still being shown during programmes watched by children, despite current ad restrictions, according to a new report from consumer group Which?.The Which? report says that shows such as Beat the Star and Emmerdale are not covered by the ban on junk food ads brought in by Ofcom.The Ofcom rules… Continue reading Which? Says Junk Food Ads Avoiding Ofcom Ban

An independent self-regulatory body for the UK’s direct marketing industry has been launched to investigate complaints of “inappropriate and unethical direct marketing practice from members of the public and businesses”.The Direct Marketing Commission (DMC) is modelled on other well established self-regulatory bodies, remaining as a seperate company from the industry’s trade body – the Direct… Continue reading Independent Direct Marketing Commission Launches

NBC Universal has signed a multi-year advertising partnership with Google that will see the search engine sell ads across NBC Universal cable networks Sci Fi, Oxygen, MSNBC, Sleuth and Chiller.The two companies will also work together to develop more effective advertising metrics, attract non-traditional advertising partners to NBCU and incorporate self-service buying opportunities through the… Continue reading Google And NBC Universal Sign Ad Partnership

Royal Mail is launching a new advertising and communications solution to get advertisers’ products and services into the homes of their target customers.Matter is a box that fits the standard dimensions of a UK household letterbox and contains a range of physical brand representations.More than 30,000 people registered to receive a Matter box after a… Continue reading Royal Mail Launches New Advertising Solution