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Omnicom’s OMD has been awarded Renault-Nissan’s €800 million (£642 million) pan-European media account, beating competition from Aegis’ Carat, Renault’s agency for the past eight years.The appointment comes at the end of an almost six month pitch process which has included Havas’ MPG, WPP’s Mediaedge:cia and Publicis Groupe’s recently launched VivaKi.OMD will manage buying media for… Continue reading OMD awarded Renault-Nissan pan-European media account

Billetts has forecast that TV advertising revenues in the UK will fall by £198 million, or 6%, in 2009.The media auditing firm added that TV ad revenue will end 2008 down 5% on 2007, at £3.09 billion, while ITV’s ad revenues are predicted to fall £100 million in 2009.Channel 4’s ad revenue is forecast to… Continue reading TV ad revenues forecast to fall 6% in 2009

A new survey published by the Advertising Association today shows that people find advertising helpful, informative and entertaining.The first results of the new regular polling research to measure attitudes to advertising found that consumers recognise the benefits of advertising.Around 64% of people agreed that advertising is a good way to find out about new products,… Continue reading Advertising Association survey reveals positive results

Sony Ericsson has teamed up with Bauer Media’s FHM to create the first magazine campaign shot entirely on a mobile phone camera.Promoting the new Sony Ericsson C905 Cyber-shot handset, the five-figure deal sees the phone camera advertorials run in the December 2008 issue of FHM to target the Christmas shopping season.Bauer Media developed the creative… Continue reading FHM And Sony Ericsson In Magazine Ad Campaign First

Bauer Media has signed an exclusive, multi-platform deal with Electronic Arts to promote the release of its new XBOX 360 game, Command & Conquer: Red Alert 3.The six-figure deal, brokered by MediaCom, will see Bauer Media promote the latest instalment of the game on-air, online and in print across its media brand portfolio. The activity… Continue reading Bauer Media Signs Multi-Platform Ad Deal With EA

Maurice Levy, Publicis’ chairman, says the UK ad market will not recover from the financial crisis until 2010.In response to questions about Publicis’ UK business, Levy said that there may be early signs of a recovery at the end of next year but the UK would not show real growth until 2010.“The financial sector is… Continue reading Publicis Chairman: UK Ad Market Will Not Recover Until 2010

Advertising companies in the west should be looking at Asian and Latin American markets to survive the current economic crisis, according to Sir Martin Sorrell.The WPP chief executive says China and India are continuing to grow, while companies in the west are struggling, especially in the US and western Europe.Writing a blog on MediaGuardian.co.uk, Sorrell… Continue reading Sir Martin Sorrell: Ad Industry Should Look At Asia To Survive

IPC Advertising has unveiled IPC Unite – offering bespoke solutions across IPC Media brands and third party media owner partnerships.IPC Unite has evolved from the former IPC Corporate Business Development team and will be headed up by Matt Sims, who joined IPC Advertising as head of corporate business development in February 2008 and has led… Continue reading IPC Advertising Unveils IPC Unite

Advertisers that combine direct mail with internet search activity are more successful at bringing their brands to life for consumers, according to new research released by Royal Mail.The study, commissioned by Royal Mail to examine the role of posted material in the media mix, demonstrates how direct mail can significantly boost campaigns by enhancing existing… Continue reading Direct Mail And Internet Search “Bring Brands To Life”

The IPA today unveiled the new Touchpoints2 Integrated Planning Database, which is set to become available from Telmar, IMS and KMR from the end of this month.All the previous data currencies will still be available on the new system, as well as Fame for cinema, which replaces Caviar.In addition, Touchpoints2 now has a simulated search… Continue reading IPA Launches TouchPoints 2