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The IPA is to integrate UKOM data into TouchPoints 3, which is due to launch in around a year’s time.The move comes as many in the industry are stepping up their calls for a standard online currency.Lynne Robinson, IPA research director, said: “There were several currencies we could have used but didn’t want to get… Continue reading IPA to integrate UKOM with TouchPoints

Publicis’ chairman and chief executive Maurice Levy predicts an upturn in advertising spend in the second half of 2009.Speaking at Publicis’ annual general meeting yesterday, Levy said the ad spend decline is almost “over” and the market should pick up in the second half of the year, after a difficult Q2.“The fall of advertising expenditures… Continue reading Publicis chief forecasts increase in ad spend

Channel 4 and Clear Channel have both developed new ad packages in a bid to encourage advertisers to capitalise on the summer sun.Clear Channel has set up five ad packages, which include a client bonus if temperatures reach more than 30° in the expected hot weather this summer.As part of the outdoor firm’s summer packs,… Continue reading C4 and Clear Channel unveil new hot ad packages

Television advertising rates have fallen to the lowest levels since the 1980s, according to a new report by Billetts.The media and marketing consultancy firm also warned that UK TV ad spend is unlikely to recover next year after two consecutive years of decline, following a slump in the cost of TV ad slots.Billetts said the… Continue reading Billetts: Lowest TV ad rates in over 20 years

Levels of online display advertising activity in the UK during the first quarter of 2009 are up 21% year on year, according to the latest data from The Nielsen Company.Nielsen tracks the entire online display advertising market, including the three major gauges of display ad levels – the number of advertisers, the number of individual… Continue reading UK online display advertising up 21% year on year

Sky’s green-button service will be launching this week, with Sharwood’s and Warner Bros the first brands to use the service.The service allows Sky+ subscribers to download ads directly to their PVR by pressing the green button on their remote control.Roll out of the on-demand service begins this month across all 50 channels in the Sky… Continue reading Sky’s green button service to launch this week

On a like-for-like basis, WPP’s global revenues fell 6.7% in the first four months of the year, the company revealed at its AGM in Dublin yesterday.In a trading update delivered by chairman Philip Lader, WPP said that although “economic pressure” is spreading to the UK, the group’s advertising and media investment management businesses had been… Continue reading WPP reveals fall in global revenues

IPC Southbank’s Marie Claire, Essentials, woman&home and Ideal Home magazines are featuring a summer creative campaign promoting Kenco coffee.The three-month campaign focuses on women’s coffee rituals and a special paper mechanic bookmarks the bespoke advertising once the reader opens it out.Carla Faria, IPC Southbank’s head of creative solutions, said: “The Kenco campaign is based on… Continue reading IPC Southbank titles in Kenco ad campaign

The OFT has advised the Competition Commission to consider changes to ITV’s Contract Rights Renewal (CRR) mechanism, which was introduced as a condition for the merger of Carlton and Granada in 2003.An OFT consultation found that whilst ITV1’s market position has declined, it remains almost the only provider of very large commercial audiences.However, the OFT… Continue reading Changes could be made to ITV’s CRR

Thinkbox, the television marketing body for the main UK commercial broadcasters, is launching its first TV advertising campaign.The ad is aimed at reminding advertisers of the effectiveness of TV advertising and will attempt to encourage them to seek help from Thinkbox if they are considering using TV for the first time .The campaign launches with… Continue reading Thinkbox launches first TV ad campaign