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Global ad spend is expected to decline 0.2% overall in 2009, while developing markets will still grow but at a slower rate than previously forecast, according to ZenithOptimedia’s new report.The report predicts that developing markets, such as Asia Pacific and Central & Eastern Europe, will largely counterbalance the decline in North America and Western Europe’s… Continue reading ZenithOptimedia: No growth in global ad spend next year

The IPA is set to appoint the vice-chairman of Ogilvy Group UK, Rory Sutherland, as its next president.Sutherland’s nomination is expected to take place at the IPA council meeting on Thursday, before he officially starts in the role following the trade body’s annual meeting next April.His forthcoming appointment will put an end the IPA committee’s… Continue reading Sutherland set to become IPA’s new president

Total UK advertising spend is set to fall by nearly 6% year on year in 2009, the worst of any developed country, according to a new GroupM forecast.UK national newspaper advertising is forecast to be down 12% year on year in 2009, regional titles down 13%, and the business-to-business magazine sector down 14%.TV advertising is… Continue reading UK ad spend to fall nearly 6% in 2009

Bauer Media and Jacob’s Creek have announced a multi-platform campaign to promote the vineyard’s association with upcoming movie Australia.The ‘Our Favourite Places’ campaign will consist of print, radio and online activity across the brands Magic 105.4, Grazia, Empire, and the Big City Network.The campaign, brokered by Jess Subra and Toby Evea at Vizeum with Bauer… Continue reading Bauer Media campaign to promote Jacob’s Creek and Australia

A new report by the Advertising Standards Authority (ASA) has found that most companies are adhering to digital marketing rules.The ASA’s first compliance report into internet advertising found that 97% of 551 digital ads surveyed complied with the non-broadcast advertising code.Of the 16 ads which appeared to breach the ASA’s self-regulation rules, 10 were in… Continue reading Most companies sticking to digital marketing rules

Online advertising can provide the solution in the current economic climate, according to speakers at the ‘IAB engage for finance’ conference in London this morning.The general opinion at the IAB’s event was that online should be at the core of every marketing campaign as it is still growing and accountable, despite the recent advertising downturn.Speaking… Continue reading IAB engage for finance: “Online provides the solution”

Total UK ad spend will fall by 12% in 2009, according to a new report from Enders Analysis.The report also forecasts that UK newspaper advertising revenues will fall by 21% next year.Newspaper display ads will be down 22% in 2009 and classifieds down about 19%, said Enders Analysis. Growth will not return to the print… Continue reading UK ad spend to fall by 12% in 2009

Baroness Peta Buscombe, chief executive of the Advertising Association (AA), is stepping down to become the next chairman of the Press Complaints Commission (PCC).Buscombe will succeed Sir Christopher Meyer when he leaves in April at the end of his second three-year term.Mark Lund, chairman of the AA, said: “Peta will leave with our best wishes… Continue reading Peta Buscombe to leave Advertising Association

Caroline McDevitt, managing director of IPC Advertising, is to leave the company at the end of the year.Evelyn Webster, managing director, IPC Connect, will take on day-to-day operational responsibility for McDevitt’s role, in addition to her current position, from 1 January 2009.Sylvia Auton, IPC Media CEO, said: “Caroline told me a while ago that she… Continue reading IPC Advertising MD to step down

Johnnie Walker’s ‘Keep Walking’ campaign picked up three top gongs at the Institute of Practitioners in Advertising Effectiveness Awards last night.The international campaign, created by Bartle Bogle Hegarty, has produced total sales growth up 48% for the whisky producer over the last eight years.The IPA awarded it with the grand prix, a gold award and… Continue reading Johnnie Walker campaign wins three IPA awards