We are missing an opportunity to create work that truly appeals to the flesh and bones and beating hearts of the human.

Havas Media Network UK’s chief digital officer speaks to host Jack Benjamin about how AI search will make upper-funnel brand strategies more important and why publishers would be wise to lean in to the new era of search even if it puts them at a disadvantage.

Brand Insights AI aims to empower brands to understand and optimise their presence on leading large-language models used for AI search.

2025 is a breakthrough summer for women’s sport. A new report by Havas Play envisions what the future could be in 10 years if brands and fans lean in.

When advertising experiences dehumanise, the data we get back from them is equally shallow. So we optimise for the wrong things and stop connecting with people.

With the Converged.AI suite and launch of Vermeer, Havas is “entering a new phase”, said Yannick Bolloré.

Retention of Unilever business propelled WPP shop to top of the ranking, COMvergence analysis showed.

Net revenue declined 0.8% in organic terms but the company expects organic growth of 2% this year.

Havas Media Network division will continue to be led by managing director Hamid Habib.

Size isn’t the only opportunity. Building good relationships with media owners means jointly understanding what success looks like and ensures client, agency and media owner can unlock mutual growth.