In the first of a Media Essentials series aimed at marketers early in their careers, the head of planning at WPP Media’s Wavemaker introduces core principles of media and marketing science as a manual for growth.
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A new study by WPP Media and Thinkbox found that brands are underinvesting in advertising — and doing short-termism wrong.
Publicis Groupe announced on Sunday the acquisition of the American data collaboration platform LiveRamp for $2.2bn, paid entirely in cash.
Laura Kell, Olya Dyachuk and Marcos Angelides share how brands are working to show up in large-language models and what marketers need from AI companies as the likes of OpenAI are embracing advertising.
On the centenary of the Advertising Association, its President Andria Vidler, also CEO of National Lottery operator Allwyn, says that we need to back our own industry more.
Advertising Association (AA) president Andria Vidler speaks to James Longhurst on stage at Future of Brands.
The Media Leader is the official partner of the AA’s Media Business Course to help increase awareness as the co-chairs have been announced for 2026.
Former Media Leader editor-in-chief Omar Oakes and former Dentsu International CEO, now AI strategist Hamish Nicklin debate for and against the prompt: “No human will touch a media plan within five years.”
As we post less to social media, one in three of us is instead using AI for emotional support or social interaction. However, AI isn’t the only companion media. WPP Media’s David Wilding analyses what’s going on.
The latest IPA Bellwether reported a net balance of 4.5% of firms upwardly revising their media budgets in Q1, driven by growth in online and video advertising.