More Agencies articles

This is why human-led content needs a compass more than ever: values can’t be faked. You can’t prompt your way to perspective.

Peter Field has shown us the silver bullet in the argument for advertising. To me, this means brand will assume renewed importance for marketers. About time. 

The holding group has rebranded its media investment arm to WPP Media, a “fully integrated, AI-powered company”.

A campaign last Christmas used a distinctive mix of media placements to showcase the brand’s premium credentials.

Talking to a child will show you that some of the best insights about effective media strategy can come from the simplest of observations.

A new report from the alliance identifies key challenges and commits to shared goals.

The size of their business, the breadth of their offerings and their economic model leave the largest publicly listed agency groups vulnerable in the AI revolution. The next few years will see growing dominance of a different breed of agency. 

The AMI, founded in January, now claims its members collectively exceed WPP’s annual media billings.

OOH is now more a performance than a poster and changing the way we think about public spaces. This real-world presence builds real connections. 

While MMM is generally a good technique for judging channel effectiveness, we must be aware of its various blind spots — most notably, the way it undermines the importance of brand-building.