Havas Media Network’s head of SEO and GEO talks GEO strategies and who the early winners and losers are in the developing AI search market.
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WPP offers a practical overview of how to turn data from a vast resource into a clear driver of growth.
Senior media figures, 29 Future 100 alumni, will select this year’s class of 100 rising talent.
The agency group has restructured its Village model to align media, creative, branding, PR, design, customer experience and business transformation efforts under centralised leadership.
Lawyers for WPP said they would ‘address the deficienies’ in Foster’s amended complaint in a forthcoming filing, but asked that the ‘salacious’ and ‘muckracking’ evidence submitted by Foster be sealed for good cause.
AI is moving beyond experimentation to become embedded into the infrastructure of media and advertising. Here is a roundup of the biggest AI developments so far this year.
A new legal filing by a former WPP executive claims Sony independently investigated the holding group’s proprietary media trading activity, finding evidence WPP wrongly retained $350m in client rebates.
The Big Four global agency holding groups reported mixed results in the second quarter, ranging from an improved decline by WPP to mid-single-digits organic revenue growth for both Omnicom and Publicis Groupe.
To mark the 10th anniversary of AudioTrack, podcast host Charli West sat down with some of the industry’s leading audio practitioners to take a deep dive into the audio creative process.
Goodwood’s Festival of Speed is just one place brands are investing increasingly in live experiences says Andrew Orr MD at TRO, part of Omnicom. The challenge now for the industry is how to prove effectivenes.