Nothing says ‘meh’ like a static ad. Video is a clear win and it’s easier than ever to make these ads. We owe it to quality journalism to do more than still banners.
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DMPG will sit under Havas’ CSA data and tech consultancy division.
She becomes chief planning officer, a newly created position in North America.
New analysis has found that paid social spend may be treble the optimal level for growth, while TV could be getting less credit — and cash — than it deserves.
If we want to drive real equality in media, we must call time on lip-service feminism and self-interested silence.
We must work together to build a sustainable future for the industry that nurtures trust and transparency. Being part of the Who Cares? initiative is one way.
This year, the scheme covers three areas: business, talent and charity.
Elon Musk’s GARM lawsuit has highlighted why brands should support responsible media that provide a benign advertising environment, an engaged audience and a measurable return on investment.
TV is considered the most representative, while radio showed the strongest improvement, a new study found.
AA president explains why the training hub is so important to tackle talent retention.