Publicis Media led both of Comvergence’s total and net new business global rankings last year, generating $10bn in new client billings.
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Stephen Woodford, chief executive of the Advertising Association answers our probing and quick-fire Leading Questions.
The initiative, founded in 2024, convened neurodivergent leaders this week to discuss how the media and advertising industries can benefit by being more inclusive of neurodivergence.
The News Alliance surveyed media agencies and advertisers, finding that brand safety concerns are still causing hesitation to include news on media plans — despite research showing advertising on news doesn’t have adverse effects on brands.
Analysis by agency intelligence providers Agency by Agency has shown women occupy 57% of the lowest-paid roles highlighting entrenched barriers to progress and equality.
WACL and The Marketing Academy Foundation’s Lianre Robinson breaks down the latest IPA Census figures and what they mean for progress and regress within the advertising industry.
Each of the holding companies entered Q4 with diverse pressures, however the collective picture is one of transition, the promise of AI-driven reinvention, slowing client budgets, integration costs and structural challenges.
The convenor of the group of senior ad agency leaders discusses why they believe the industry is failing its moral and civic duties to society, and addresses why they’ve elected to remain anonymous.
WPP Media’s Advertising Intelligence Framework evaluates current AI leaders across categories including data, tech, distribution, commerce and content. Big Tech firms are locked in a battle for the future of advertising, the framework suggests.
The contraction comes amid a period of substantial consolidation of agency groups and supposed AI-driven cost-cutting efforts.