With the Converged.AI suite and launch of Vermeer, Havas is “entering a new phase”, said Yannick Bolloré.
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It’s been a challenging year so far and it will have undoubtedly affected our mental wellness. Ask yourself and your team these four important questions.
If the job of running an agency holding company has become performative, constrained and algorithmic, why pretend it requires a human?
The group now expects global ad revenue to grow 4.9% to $979bn this year. The UK also received a downgrade due to macroeconomic uncertainty and the forthcoming LHF ban.
Stagwell News Network has launched in partnership with eight publishers as a new study of US adults found rising news consumption and greater ad lift among engaged news consumers.
Lindsay Hong, co-founder and CEO of the SaaS company, explains how big data can now be used to predict which creative assets work best in different media environments.
The group has also for the first time provided a split view of ad revenue, comparing how the top 350 largest global brands spend relative to SMBs.
He will step down on 31 December, with the search for a successor already under way.
| Maria Iu
New research found that using both skippable and non-skippable formats double the impact on brand preference.
The marketing sector has no reason to be built on school results. We have a duty to represent the richly diverse population in both our internal teams and the work we produce.