Precision-targeting may be seductive but comes with limitations. Here’s how agencies and brands can navigate the shifting sands of data-driven marketing. 

PPL developed a nationwide media plan for its festive prize in December and placed OOH at its centre.

In a panel at The Future of Media London, the7stars’ Michelle Sarpong discussed ways that businesses can develop managers of the future.

Migration Museum’s “England Without Immigration” campaign in the quarter-final and final positioned immigration as a cultural force for good.

More people feel they are “not coping on their current income” compared with before the pandemic, according to latest IPA TouchPoints data. 

It’s a media planner’s job to understand a client’s business, diagnose problems and find answers to them. Imagine doing all that work, only to find the solution had been picked before they started.

Ahead of the Future of Brands, Audio and Entertainment conference next week covering this issue, The Media Leader asked brands, agencies and strategists if they thought brands should get involved in these debates.

Excluding retentions, however, Hearts & Science reigned supreme.

‘You’ll never win by doing the same thing with less money,’ argues Bountiful Cow CEO as less than a quarter of IPA case studies found to meet “relative advantage” criteria.

Pay.UK’s Current Account Switch Service, has added Twitch to its plan for the first time to target “hard-to-reach young adults”.