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Can principal media be good, actually?

Can principal media be good, actually?

16 May 2025 | Jack Benjamin

Agency leaders from GroupM, Stagwell, VCCP and the7stars share their thoughts on the contentious topic.

The power of words: why subtitles are the next untapped advantage in advertising
The power of words: why subtitles are the next untapped advantage in advertising
08 May 2025 | Melike Amin
The7stars launches insights and activation platform
The7stars launches insights and activation platform
03 Apr 2025 | Maria Iu
Mindshare named top UK new-business performer in 2024
Mindshare named top UK new-business performer in 2024
25 Mar 2025 | Maria Iu
Busting the myth of precision-targeting
Busting the myth of precision-targeting
20 Mar 2025 | Adam Chugg
People’s Postcode Lottery utilised OOH’s full power to promote its biggest-ever prize pot
People’s Postcode Lottery utilised OOH’s full power to promote its biggest-ever prize pot
06 Mar 2025 | Jack Benjamin

3 ways to create future-ready leaders

19 Nov 2024 | Maria Iu

In a panel at The Future of Media London, the7stars’ Michelle Sarpong discussed ways that businesses can develop managers of the future.

A museum used Euro 2024 to champion immigration

18 Jul 2024 | Ella Sagar

Migration Museum’s “England Without Immigration” campaign in the quarter-final and final positioned immigration as a cultural force for good.

Focus on value pivotal for brands as consumers get more cost-conscious

11 Jul 2024 | Ella Sagar

More people feel they are “not coping on their current income” compared with before the pandemic, according to latest IPA TouchPoints data. 

Principal-based media: A modern Hobson’s choice for planners

23 May 2024 | Chris Herbert

It’s a media planner’s job to understand a client’s business, diagnose problems and find answers to them. Imagine doing all that work, only to find the solution had been picked before they started.

Should brands show up around taboo topics?

11 Apr 2024 | Ella Sagar

Ahead of the Future of Brands, Audio and Entertainment conference next week covering this issue, The Media Leader asked brands, agencies and strategists if they thought brands should get involved in these debates.

EssenceMediacom is top UK new-business performer

28 Mar 2024 | Maria Iu

Excluding retentions, however, Hearts & Science reigned supreme.

7 media behaviours that give brands ‘relative advantage’ revealed

08 Feb 2024 | Omar Oakes

‘You’ll never win by doing the same thing with less money,’ argues Bountiful Cow CEO as less than a quarter of IPA case studies found to meet “relative advantage” criteria.

Financial service takes to Twitch to reach young gamers

25 Jan 2024 | Ella Sagar

Pay.UK’s Current Account Switch Service, has added Twitch to its plan for the first time to target “hard-to-reach young adults”.

People’s Postcode Lottery: next generation media thinking?

16 Nov 2023 | Ella Sagar

The Media Plan: We explore the strategy behind the People’s Postcode Lottery’s new campaign that features a collaboration from rival broadcasters ITV, Channel Four and Sky.

IPA grants Effectiveness Accreditation to 30 agencies

14 Sep 2023 | Jack Benjamin

The Effectiveness Accreditation was launched in 2021 as a biennial programme with the goal of delivering distinction to agencies that “understand that marketing is an investment which needs a return, and not purely a cost”. 

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Blockbusting summer of films

10 Jun 2025

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