More The7stars articles

It’s a media planner’s job to understand a client’s business, diagnose problems and find answers to them. Imagine doing all that work, only to find the solution had been picked before they started.

Ahead of the Future of Brands, Audio and Entertainment conference next week covering this issue, The Media Leader asked brands, agencies and strategists if they thought brands should get involved in these debates.

Excluding retentions, however, Hearts & Science reigned supreme.

‘You’ll never win by doing the same thing with less money,’ argues Bountiful Cow CEO as less than a quarter of IPA case studies found to meet “relative advantage” criteria.

Pay.UK’s Current Account Switch Service, has added Twitch to its plan for the first time to target “hard-to-reach young adults”.

The Media Plan: We explore the strategy behind the People’s Postcode Lottery’s new campaign that features a collaboration from rival broadcasters ITV, Channel Four and Sky.

The Effectiveness Accreditation was launched in 2021 as a biennial programme with the goal of delivering distinction to agencies that “understand that marketing is an investment which needs a return, and not purely a cost”. 

In brief: Indie media agency Bountiful Cow has appointed Alex Sayliss as planning partner in a newly created role for the agency.

In brief: Independent agency the7stars has hired Barty Mee as head of partnerships.

Main media marketing recorded its strongest expansion in spending in over a year, even as advertisers worry over how the cost-of-living crisis will impact bottom lines.