More The7stars articles

Main media marketing recorded its strongest expansion in spending in over a year, even as advertisers worry over how the cost-of-living crisis will impact bottom lines.

The Media Plan: Irn-Bru’s latest campaign uses an integrated video-led media strategy across “key Gen Z focussed” channels.

In brief: Independent media agency the7stars has won the UK media planning and buying account for People’s Postcode Lottery.

In brief: Advertising software platform DoubleVerify has appointed four commercial hires to “spearhead growth” in EMEA.

Ad load, new planning methods, and addressable media will be ones to watch next year, writes the7stars’ head of analytics.

Gen Alpha represents a distinct switch in the norm, powering a more ‘lean-in’ music consumption from earlier ages.

The7stars has launched Bridge, a proprietary data connection proposition that aims to give advertisers access to a privacy-first marketplace for addressable advertising.

In the context of slower economic growth and rising input costs, retail media spend growth represents a further headwind for brand owners.