Acast and Little Dot Studios have joined forces to enable creators to unlock new revenue streams and to allow advertisers access to premium, dynamic, targeted video ads on YouTube.
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The brief – The Media Leader’s daily round-up of media news.
The Media Leader’s daily round-up of news for Friday 28 November 2025.
Spotify Wrapped has gone from marketing genius to a festive bum note. However, Recurly’s Guy Meyers believes it can bounce back. It just needs to change its tune.
At the PPA’s Independent Publishers Conference, Jack Davenport discussed why a lack of measurement standards is holding back podcast investment, and how Goalhanger has unlocked revenue growth through an embrace of video and social.
Digital trading in J-ET marks a new era for UK audio by bridging the gap between linear and digital trading in a unified ecosystem.
At The Future of Media London 2025 Octave’s managing director, Russell Pedrick spoke on the changes podcasting has seen, the rise of video, how data can be effectively utilised to advertisers advantage and AI’s role.
The Bauer Media Advertising MD asked advertisers to take social media’s impact on mental health seriously by putting their wallets where their heart is.
There’s a new female-focused video podcast network on the scene. The Media Leader sits down with its co-founders to discuss the importance of female voices and why the current market gaps means advertisers are missing out.
The partnership features as part of a trend of supercharging a video-first approach in podcasting.