Total digital listening makes up 75.5% of radio listening, up 2.1 percentage points year on year, while AM/FM has fallen to 24.5%.
More Audio Site articles
Advertisers have much to learn from the oral tradition that made the Odyssey memorable long before it was adapted to film, writes Behave’s Ella Britton.
As the latest AA/Warc Expenditure Report shows digital audio was the fastest growing medium in Q1, Bauer Media’s Simon Kilby argues that advertisers should seize the opportunity to invest in trusted digital platforms beyond the US tech giants.
In the second of a three-part mini-series on the future of podcasting, The Media Leader asked industry leaders whether measurement remains a barrier to growth and what AI means for the medium’s next chapter.
The Alliance of Measurement in Podcasting (AMP) released the AMP Accords whitepaper on 23 July, and defines a podcast as a medium that “works with your eyes closed”.
Sports supporter groups are now Britain’s number one community type, 86% of community members say they have been influenced by what they see or hear, and precision targeting without community insight risks becoming “increasingly commoditised.”
In the final part of our anniversary special podcast series, Silke Zetzsche talks to Charli West about the rise of digital audio and how that is effecting ads’ creative.
As part of Audiotrack’s 10 year anniversary, we asked the audio industry for their favourite audio ads from the last decade.
In part 2 of our anniversary special podcast series, Pam Myers and Jason Brownlee talk to Charli West about their favourite audio ads and what brands can learn from them.
In part 1 of our anniversary special podcast series Nick Angel and Matt Hopper talk to Charli West about why AI can handle the workflow but not the craft, and what the industry should do about synthetic voices and EU disclosure rules.