In the second of a three-part mini-series on the future of podcasting, The Media Leader asked industry leaders whether measurement remains a barrier to growth and what AI means for the medium’s next chapter.
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The Alliance of Measurement in Podcasting (AMP) released the AMP Accords whitepaper on 23 July, and defines a podcast as a medium that “works with your eyes closed”.
Sports supporter groups are now Britain’s number one community type, 86% of community members say they have been influenced by what they see or hear, and precision targeting without community insight risks becoming “increasingly commoditised.”
In the final part of our anniversary special podcast series, Silke Zetzsche talks to Charli West about the rise of digital audio and how that is effecting ads’ creative.
As part of Audiotrack’s 10 year anniversary, we asked the audio industry for their favourite audio ads from the last decade.
In part 2 of our anniversary special podcast series, Pam Myers and Jason Brownlee talk to Charli West about their favourite audio ads and what brands can learn from them.
In part 1 of our anniversary special podcast series Nick Angel and Matt Hopper talk to Charli West about why AI can handle the workflow but not the craft, and what the industry should do about synthetic voices and EU disclosure rules.
Audiotrack has turned ten this year and, as part of the celebrations, we’ve put together a quiz looking back on a decade of being at the heart of audio advertising. Can you identify the brand from each of these audio clips? Each ad was delivered through the Audiotrack system, with two per year since we… Continue reading Audiotrack 10th Anniversary Quiz
Audiotrack – the copy distribution system made for commercial audio – turns 10 this year. As part of the celebrations, The Media Leader teamed up with Adwanted UK’s Audio team to put a spotlight on creative audio over the next few weeks.
Spotify’s VP of product discusses solving the ‘math problem’ of rising ad tier users but a fall in ad-supported revenue, and how Spotify has innovated its tech stack, measurement, and AI creative tools to attract more business.