SoundBridge Media launched last month to help independent podcast production companies unlock commercial opportunities, but discoverability may not be the only reason mid-size shows are struggling to attract advertisers.
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In the final instalment of this three-part series examining the future of podcasting, The Media Leader spoke to industry experts about whether the medium has reached its peak, and what impact future regulation might have.
To mark the 10th anniversary of AudioTrack, podcast host Charli West sat down with some of the industry’s leading audio practitioners to take a deep dive into the audio creative process.
A coalition of media businesses, including broadcasters, audio producers and news publishers, have written a letter to the Culture Secretary to outline the impact this would have on the wider audio industry.
The latest Rajar figures found a majority of the UK’s national stations’ weekly reach declined year on year.
KISS Breakfast saw a huge 40% year-on-year growth in Q2 following a major rebrand and continued draw of new presenters Tyler West and Chloe Burrows.
The latest Rajar figures found commercial radio’s audience surpassed 40m to stand at 40.2m listeners each week.
Total digital listening makes up 75.5% of radio listening, up 2.1 percentage points year on year, while AM/FM has fallen to 24.5%.
Advertisers have much to learn from the oral tradition that made the Odyssey memorable long before it was adapted to film, writes Behave’s Ella Britton.
As the latest AA/Warc Expenditure Report shows digital audio was the fastest growing medium in Q1, Bauer Media’s Simon Kilby argues that advertisers should seize the opportunity to invest in trusted digital platforms beyond the US tech giants.