More Audio Site articles

The success of the radio sector, with its common values and objectives, illustrates why it’s important for media channels to have clearly defined offerings and show what they can bring to the table for advertisers. 

Radiocentre CEO Matt Payton said “we could be looking at one of the best-ever years for commercial radio” if H2 forecasts are accurate.

Six full-day sessions will focus on different business functions at the agency and the opportunity to respond to a live brief.

The Media Leader tested the feature using a variety of text and links, and found it delivered real-sounding and reasonably accurate results.

Global retains the Tube contract and JCDecaux the bus shelter contract for a further eight years.

While Matalan’s AI-generated ads have generated a lot of buzz, human involvement remains crucial to ensure authenticity, emotional resonance and meaningful storytelling.

At this year’s event, the industry will gain insight into how audio advertising delivers the three Rs: resonance, reach and results.  

TV is considered the most representative, while radio showed the strongest improvement, a new study found.

Trade body research in the past decade shows that no medium is an island and we work better together. Denise Turner reflects on a changing of the guard and insight lessons from these 10 years.

TV spot is supported by OOH and social ads.