The broadcaster has followed in Channel 4’s footsteps to add Spotify as a distribution partner, highlighting the continued trend of chasing incremental reach.
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Rajar’s Audio Time report found increased popularity of audio and how the medium has integrated into daily habits.
The streaming service aims to drive opportunities for advertisers and boost its ads business.
| Maria Iu
Panel at a Trade Desk event urged advertisers to think more carefully about the environments they appear in.
With the new LHF advertising restrictions less than a month away, The Media Leader is exploring how different channels are preparing for the change and how they will be affected. First, the audio sector.
The strike this week is impacting advertisers running campaigns across the Underground, but effective media planning and flexibility can mean opportunities are still available.
The media owner has donated £100k of DOOH space for the Designs4Change competition.
Video is becoming more integrated into the podcasting landscape and is bringing new opportunities for brands.
The move intends to bring together key industry events, research and opportunities for brands and creators.
Announcing a new album on a podcast speaks to the unique opportunity advertising on this medium holds and could push this medium even further into the limelight.