The UK audio sales chief on memorable jingles and ads, the rise in podcasts and finding the “why” in what we we do.
More Audio Site articles
In a nation fond of hoarding, EssenceMediacom had a task on its hands trying to promote the message that eBay is now free to sell.
TV recovered strongly thanks to the Euros, but full-year outlook remains weak.
Global’s chief commercial officer explains the strategy behind launching 12 stations in one day, how radio has grown as other broadcast channels have struggled and why he’s not worried about streaming platforms.
BBC Radio 4’s morning show saw a notable jump in listening, while Global’s Capital Breakfast continued to capitalise on the popularity of new presenter Jordan North.
Commercial radio grew listening by 2.1% year on year in Q3, despite a quarter-on-quarter decline. The BBC showed resilience, but Global and Bauer continued to grow audiences at their top brands.
The BBC grew its share of listening for the first time in a year, even as both Global and Bauer posted year-on-year increases in weekly reach.
Total digital listening share hit a new record in Q3, thanks primarily to an increase of listening in DAB.
In an interview with The Media Leader, LBC presenter James O’Brien decried news outlets’ betrayal of their audience’s trust in their attempt to remain neutral in their political media coverage.
Reporter Jack Benjamin and editor-in-chief Omar Oakes unpack key themes and takeaways from last week’s Future of Media London 2024 event.