The Rajar Midas spring 2025 survey highlights the continued popularity of podcasts within the audio sector.
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The audio production trade body argues that the recently published Creative Industries Sector Plan overlooks the thriving segment.
Roadblock will provide brands with extensive reach through access to roadside digital screens.
Conversations around audio matured along the Croisette year as brands and agencies increasingly recognised the opportunities in digital audio.
Some clear creative trends have emerged from this week’s Outdoor Lion winners, while the medium is growing in prominence alongside retail media.
| Maria Iu
Radio Ready includes Bauer, BBC and Global.
Research has found that combining digital audio and in-video audio provides opportunity for brands to increase performance.
The group has also for the first time provided a split view of ad revenue, comparing how the top 350 largest global brands spend relative to SMBs.
A recent survey conducted by Adwanted Connected and YouGov showed that ensuring ad relevance for podcasts is more attention-grabbing than tailoring ads to the environment, timing or activity of the listener.
Leaders from TikTok, Spotify, Global and BBC Studios discuss how they are adapting to rapidly shifting media consumption habits and what it means for their business models.