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As part of its TV planning, Electric Glue found that viewers of food content on C4 also over-indexed on travel and property shows.

Pitts will start in his new role in Q1 2025.

A new book, Sustainable Advertising, looks at how brands and agencies can help create a better future for all. Its authors discuss some action points.

UK overall media inflation is expected to increase from 0.9% last year, according to a new report. 

The weekly feature aims to shout about the creative work of media practitioners.

Industry figures examined Miron’s legacy and looked ahead to Global’s future.

Miron intends to step down from the role in March 2025 and become chairman.

Audio ads should be optimised for the device they are listened on to improve effectiveness, according to new research.

In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical. And there is no need to wait for it. (Partner content)

Ed Couchman, head of sales for the UK and Northern Europe at Spotify, joins Ella Sagar to talk about the company’s advertising ambition, its podcast and audiobook strategy, and kindness as a superpower.