More Audio Site articles

Our already world-leading creative industries could be the niche we need to become an AI superpower. This is how the government can help.

The media owner announced the roll-out of a new cookie-free measurement solution at The Future of Audio and Entertainment.

In an update on a 2020 piece, Ian Mc Grath looks at ways to improve integrated campaigns as we shift from an “either/or” approach to “and” thinking.

New research claims that a BBC funded by advertising “would be bad for everyone”.

The campaign also includes OOH, digital and print activity.

The Media Leader looks back on recent interviews from the Fishbowl series to see what’s been on clients’ minds.

The independent commercial radio station has launched a campaign across TV, OOH and social.

Watch: Omar Oakes is joined by Bloomberg Media’s Phil Robinson and Havas Media Network UK’s chief planning officer, Jackie Lyons. They delve into the transformative impact of incorporating insights and data tools into your advertising strategy.

While humans are still outperforming generative AI in sonic branding, it is “already not far behind”.

There is an art to using sound to create engaging commercials. When done well, the impact is incredible, argues Radioville’s managing partner.