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During a presentation at The Future of Audio and Entertainment, Bauer Media Advertising’s MD explained the company’s strategy for AudioXi and suggested audio is underinvested relative to its audiences and effectiveness.

The company announced a range of new formats alongside a planning and measurement tool at an event on Wednesday.

Online formats accounted for £4 in every £5 spent on advertising, while the VOD sub-category has been expanded to include SVOD, AVOD and FAST, according to the latest AA/Warc Expenditure Report.

As more podcasts move into the video space, the personal relationship between podcasters and their audiences could make podcast advertising more effective than other channels.

The ASA and CAP are aiming to deliver updated guidance by mid-May, but uncertainty over the scope of the ban is weighing on advertisers, agencies, and media owners.

The latest IPA Bellwether Report, conducted before Donald’s Trump’s “liberation day”, already showed a fall in business confidence amid macroeconomic uncertainty.

UK and Northern Europe sales chief Ed Couchman on how the Spotify Ad Exchange, generative-AI creative tools and an improved measurement offering are part of a strategy to make advertising with the streaming giant frictionless.

Judging by the numbers from Trump’s podcast interviews, there is a risk that politicians could increasingly bypass the tough accountability in broadcast interviews in favour of softball sessions with sympathetic podcasters.

In its provisional conclusions, the regulator has given the green light to three new DAB+ stations.

The appointment comes as Octave transitions towards sole ownership after News Broadcasting acquired Bauer Media’s stake in the digital audio marketplace in June.