Two key interviews from our Future of Audio and Entertainment event last week: Matt Payton (Radiocentre) on an ad-funded BBC and Michael Bayston (Acast) on what’s next for audio measurement.
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| Maria Iu
The UK ad market grew by 6.1% overall but declined 1.2% in real terms, with online accounting for more than three-quarters of spend.
Bauer Media’s group client director shares whose shoes she would want to live in for the day and what is coming up in conversations with clients.
| Maria Iu
AudioLab tracks impressions and listen-through rate on digital audio platforms, both streaming and podcast, in real time.
UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.
| Tim Levy
Our already world-leading creative industries could be the niche we need to become an AI superpower. This is how the government can help.
The media owner announced the roll-out of a new cookie-free measurement solution at The Future of Audio and Entertainment.
In an update on a 2020 piece, Ian Mc Grath looks at ways to improve integrated campaigns as we shift from an “either/or” approach to “and” thinking.
New research claims that a BBC funded by advertising “would be bad for everyone”.