With the new LHF advertising restrictions less than a month away, The Media Leader is exploring how different channels are preparing for the change and how they will be affected. First, the audio sector.
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The strike this week is impacting advertisers running campaigns across the Underground, but effective media planning and flexibility can mean opportunities are still available.
The media owner has donated £100k of DOOH space for the Designs4Change competition.
Video is becoming more integrated into the podcasting landscape and is bringing new opportunities for brands.
The move intends to bring together key industry events, research and opportunities for brands and creators.
Announcing a new album on a podcast speaks to the unique opportunity advertising on this medium holds and could push this medium even further into the limelight.
While younger audiences were least likely to say they consumed news brands, even older cohorts were more likely to turn to other channels for news.
15-24-year-olds are overindexing on decades stations relative to their overall radio listening.
Commercial listening now accounts for 55.7% of total listening, compared to the BBC’s 42.1%. But total radio listening declined, including modest quarterly contractions for Global and Bauer.
Bauer’s Magic breakfast show saw a 27.1% decline year on year, as well as the Kiss breakfast show which saw a 42% decline year on year.