Dax shared four new innovations to Dax audience segments, precision targeting, programmatically enabled 3D outdoor and holistic audio measurement solutions at an event on Tuesday.
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| Maria Iu
Event at RNCM takes place three weeks ahead of London conference.
Spotify will utilise video content “in a bigger way” on the platform this year, but what will this look like?
You will see more sponsored content on The Media Leader as we continue to grow. But our editorial ethos does not change, writes the editor.
As Global’s ad platform turns 10, The Media Leader looks back at its biggest milestones.
Media agency Starcom’s chief strategy officer Dan Plant is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance. (Partner content)
Commercial radio has had a “positive” start to the year with 5.2% growth in Q1, new figures show.
Two key interviews from our Future of Audio and Entertainment event last week: Matt Payton (Radiocentre) on an ad-funded BBC and Michael Bayston (Acast) on what’s next for audio measurement.
| Maria Iu
The UK ad market grew by 6.1% overall but declined 1.2% in real terms, with online accounting for more than three-quarters of spend.
Bauer Media’s group client director shares whose shoes she would want to live in for the day and what is coming up in conversations with clients.