This follows beta testing since last year as the on-demand audio platform provides more targeting and personalisation capabilities for advertisers.
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Ads in sports podcasts are more trustworthy and attention-grabbing, research suggests.
It is listened to for a weekly average of 16.3 hours by UK adults, Rajar Midas data found.
All the latest from Cannes Lions with The Media Leader team on the ground.
| Maria Iu
Miron will reflect on his 16-year tenure at the helm of one of the UK’s top media companies and lessons in leadership, among topics to be discussed.
Looking solely at downloads risks allowing shows that have suffered from listener drop-off to report deceptively high numbers. We need more accurate measurement and industry standardisation.
Limited series The Turnout aims to encourage young people to vote.
The TV network’s commercial director shares her death row meal and her greatest achievement.
Adelicious will host and monetise the Daily Mail owner’s current and upcoming shows.
| Maria Iu
This is the second industry award for ‘Word Count Matters’, which was created in collaboration with Colourtext.