Judging by the numbers from Trump’s podcast interviews, there is a risk that politicians could increasingly bypass the tough accountability in broadcast interviews in favour of softball sessions with sympathetic podcasters.
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| Maria Iu
In its provisional conclusions, the regulator has given the green light to three new DAB+ stations.
The appointment comes as Octave transitions towards sole ownership after News Broadcasting acquired Bauer Media’s stake in the digital audio marketplace in June.
| Maria Iu
The streaming platform is also rolling out updates to Ads Manager alongside gen-AI ads.
| Maria Iu
The business has been renamed Bauer Media Outdoor.
Although podcasts and streaming are a significant part of the audio offer, there has been little analysis on their true scale and the benefits for advertisers. Let’s change that.
Brooker will discuss his podcast with co-host Chris Scull, as well as the power of podcasting, at the event.
The organisation has dropped its plan to introduce ads into podcasts accessed via commercial streaming platforms like Apple Podcasts and Spotify.
Alongside Radiocentre’s new research, Bauer urged the industry to focus on trusted media, agencies discussed integrating audio into media plans and System1 explored creative consistency.
A new white paper from Radiocentre and MTM found that ad-supported radio, podcasts and music streaming now reaches 76% of UK adults weekly, with commercial audio’s market share accounting for 90% of total listening.