While humans are still outperforming generative AI in sonic branding, it is “already not far behind”.
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There is an art to using sound to create engaging commercials. When done well, the impact is incredible, argues Radioville’s managing partner.
The Diary of a CEO host Steven Bartlett, along with Georgie Holt and Christiana Brenton, have co-founded Flight Studio.
Is cinema the next natural step for podcasts after social, video and live events?
This special four-part series of the podcast, which we’ve produced with Bloomberg Media, features Bloomberg’s Duncan Chater and VCCP Media’s Steve Taylor.
Ahead of The Future of Audio and Entertainment, The Media Leader asked audio experts on which area they think AI will make its mark most.
The newspaper’s advertising chief shares advice she would give her younger self and what has changed in conversations with clients this year.
Outvertising’s Cass Naylor joins host Ella Sagar and reporter Jack Benjamin to dissect BBC director-general Tim Davie’s big speech about the BBC’s commercial future and look ahead to how media and advertising will play its part in this year’s UK general election.
| Sam Bird
We need to understand “the most powerful force to influence consumer behaviour” to leverage them on behalf of brands.
Better education, measurement, data capabilities and collaboration are just some of the ways audio can grow its presence, experts say.