Audiotrack has turned ten this year and, as part of the celebrations, we’ve put together a quiz looking back on a decade of being at the heart of audio advertising. Can you identify the brand from each of these audio clips? Each ad was delivered through the Audiotrack system, with two per year since we… Continue reading Audiotrack 10th Anniversary Quiz
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Audiotrack – the copy distribution system made for commercial audio – turns 10 this year. As part of the celebrations, The Media Leader teamed up with Adwanted UK’s Audio team to put a spotlight on creative audio over the next few weeks.
Spotify’s VP of product discusses solving the ‘math problem’ of rising ad tier users but a fall in ad-supported revenue, and how Spotify has innovated its tech stack, measurement, and AI creative tools to attract more business.
Audio made its presence felt at this year’s Cannes Lions. Radiocentre CEO Matt Payton reflects on the festival and the latest findings from its new audio effectiveness research.
Long Wave radio is no more, and a transition from terrestrial broadcasting to internet-delivered TV is expected by 2034. If we are to embrace the future, we should preserve the past, writes Ray Snoddy.
Professor Mark Ritson, who presented the findings at Cannes Lions, said audio was an “unfair advantage hiding in plain sight”.
To kick off a three-part mini-series on the future of podcasting, The Media Leader asked industry experts to define what a podcast is now that the channel’s ecosystem has broadened significantly.
The survey also found that more Britons prefer audio-only podcast formats.
The addition of Audiomack, Sonos, Boom Radio and CountryLine takes Octave’s audio audience to 15.5m monthly listeners.
The platform, AdPower, enables businesses to book media “as easily as booking an Uber”.