Taylor Swift chose to promote her new album on five UK radio stations. For a star who could have chosen any means, why choose radio?
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The audio streaming giant announced its co-founder and CEO, Daniel Ek was handing over the reins, marking the end to a defining era not just for Spotify, but for the music industry as a whole.
Spotify is the latest streamer to integrate its inventory into Amazon Ads’ demand-side platform. The move has benefits for both parties along with the potential to reshape media planning.
To celebrate International Podcast Day, The Media Leader team picked their episodes from our podcast. Now’s your chance to catch up if you missed any of these.
Radiocentre’s annual event was jam-packed with insightful research and exciting guests.
Bauer Media Advertising’s Simon Kilby predicts how AI will support some key media trends over the next five years.
Radiocentre’s High Gain Audio study has demonstrated that audio is one of the most profitable media channels.
The Media Leader sits down with Greg Glenday, Acast’s new CEO, to discuss telling a better story of the company, podcasts’ superior audience relationship and more.
We have mere seconds before consumers skip, scroll, swipe and switch off. But that’s more than enough time to give brands an edge — if they use audio wisely.
The broadcaster has followed in Channel 4’s footsteps to add Spotify as a distribution partner, highlighting the continued trend of chasing incremental reach.