Audio has improved at identifying moments of responsiveness, making creative weakness much harder to hide, says Trisonic’s CEO.
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Audio may be resilient, but successfully navigating the next phase of its challenges will be crucial for its future, says Radiocentre’s CEO.
From dynamic creative optimisation to content diversification and AI, the year ahead in audio looks set to be a memorable one.
The board features the likes of Google, Meta, WPP, TikTok and Mail Metro Media and signals a push to address digital measurement challenges.
Analysis: The concept of podcast “shows” is continuing to accelerate with the UK’s largest independent podcast producer, Goalhanger reaching 250k subscribers and Netflix announcing its own exclusive video podcast.
A study developed by Podscribe and Oxford Road measures the relative strengths and weaknesses of “pure audio” vs YouTube “simulcast” podcasts finding the latter’s impressions are less valuable and can’t be deemed as fungible despite industry standard.
Spotify woos video podcasters with greater autonomy and lower entry threshold to its Partner Program
The updates include expanded eligibility for the program, the ability to update host-read sponsorships and access to new API distribution partners.
The Media Leader’s parent company Adwanted Group today announced the appointment of Nigel Clarkson as managing director, Adwanted UK.
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The deal will give Octave greater audience targeting capabilities and access to more than six million mobile gaming users.