Adding audio podcasting to a media campaign is 33% more effective at driving brand consideration than radio alone. While adding podcast video ranks first in driving attention across key visual channels, outperforming TV, BVOD, and SVOD.
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Nectar360’s first party customer shopping data has been matched with Global’s listener data and is now available for brands to use through Global’s digital advertising platform, DAX.
Radiocentre commissioned research agency, More in Common, for analysis which showed the proposal of advertising alongside the licence fee for the BBC is deeply unpopular with the public.
If DSPs are to deliver truly omnichannel performance, audio must sit alongside, not adjacent to, the rest of the stack, writes AudioStack’s Silke Zetzsche.
Radiocentre has announced commercial radio ad revenue hit £747m in 2025 surpassing the previous record of £740m in 2022.
Audience measurement matters. But it is not where the budget battle is being lost, says the founder of media research and econometrics agency, Colourtext.
News UK’s Octave joins Bauer’s audioXi and Global’s DAX who joined last November after digital trading was launched.
The new agent, called “Audion AI” is the first AI solution designed to deliver outcome-driven audio advertising campaigns.
On World Radio Day, the World Radio Alliance and egta has launched data which highlights the strength of the medium for reach, trust and emotional connection.
The News Broadcasting commercial director and the Octave MD join host Jack Benjamin to discuss audio’s transition to video, Octave’s new AI product, and why digital audio is undervalued in the current market.