The acquisition steps up competition with rival Global, which moved into OOH in 2018.
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Commercial radio has been performing strongly, but it has hit back at two major BBC developments.
UK traditional ad revenue will grow more modestly, but overall market growth of 11.2% will put it behind just the US and France.
The BBC concluded its public interest process this week and the media regulator will now begin its own assessment.
At The Future of Media London, Bauer radio presenters Ken Bruce and Fleur East chatted about how technology has changed radio production and shared takeaways for leaders and career highlights.
A total of eight media owners presented their ideas to advertisers and agencies.
The newly promoted Jack Benjamin and outgoing editor-in-chief Omar Oakes discuss a flurry of updates about streaming service user numbers and how their ‘premium vs ad’ strategies are evolving.
Analysis: Spotify charged more to its increasingly sticky premium users, having announced large lay-offs that have reduced costs this year.
With a review of media merger laws under way, perhaps next on the list for the culture secretary could be the small issues of wider media ownership and proper compensation from the tech giants?
For one of the most dramatic election campaigns in US history — or possibly even in all our lives — the UK media has taken distinct editorial approaches and came up with wildly different answers. At least we’ll know who got it right soon.