While younger audiences were least likely to say they consumed news brands, even older cohorts were more likely to turn to other channels for news.
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15-24-year-olds are overindexing on decades stations relative to their overall radio listening.
Commercial listening now accounts for 55.7% of total listening, compared to the BBC’s 42.1%. But total radio listening declined, including modest quarterly contractions for Global and Bauer.
Bauer’s Magic breakfast show saw a 27.1% decline year on year, as well as the Kiss breakfast show which saw a 42% decline year on year.
Commercial radio extended its share of total listening to record highs, with Global leading the way. Digital listening continues to drive growth.
Online listening now has a 29.1% share, compared to just 26.6% for AM/FM.
Faster execution and a “recalibration” is required, Spotify’s leadership says, to see greater returns on its ad tech stack.
Charlie Brookes also discusses combining audio and publishing inventory and other ambitions for AudioXi.
The Compass scheme is designed to spotlight black-owned businesses by providing OOH advertising space.
Total marketing budgets rebounded after Q1’s downward revision, but a lack of growth in main media budgets suggests an embrace of short-termism, the latest IPA Bellwether shows.