A study developed by Podscribe and Oxford Road measures the relative strengths and weaknesses of “pure audio” vs YouTube “simulcast” podcasts finding the latter’s impressions are less valuable and can’t be deemed as fungible despite industry standard.
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Spotify woos video podcasters with greater autonomy and lower entry threshold to its Partner Program
The updates include expanded eligibility for the program, the ability to update host-read sponsorships and access to new API distribution partners.
The Media Leader’s parent company Adwanted Group today announced the appointment of Nigel Clarkson as managing director, Adwanted UK.
Welcome to the Brief, The Media Leader’s round-up of media news.
The deal will give Octave greater audience targeting capabilities and access to more than six million mobile gaming users.
Senior leaders from around the industry predict 2026 will be a year of community, trust, sport and, according to one analyst, reckoning.
As we kick off 2026, we asked members of The Media Leader’s Future 100 Club to share their aspirations for the year ahead. From sustainability and trust to talent and collaboration, here’s what the industry’s rising stars are hoping for in 2026.
AI is cutting costs, speeding up production, refining targeting and making it easier for advertisers to optimise their programmatic audio campaigns. So why aren’t more brands embracing this ad format?
Welcome to The Brief for Friday 19 December, The Media Leader’s round-up of media news.
Reporter Ellie Hammonds identifies three key themes that have been present within the OOH industry this past year, the strength of the medium and an insight into what to expect in 2026.